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The Daily Stream

Advertising News for the New Media

Why You Need HTTPS Enabled on Your Website

February 13, 2017 // By: Jenny Prikockis

In today’s digital age, security breaches have made consumers more cautious about where and how they do their shopping, online and off. To combat this, credit card companies, brick and mortar stores, and website owners are all trying to do their part to improve security measures. For website owners that method is enabling HTTPS.

Stay Ahead of the Game: Connect Your Website To The Google Search Console

December 22, 2016 // By: Daniel Woods

What is Google Search Console (Webmaster Tools)?

Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but not appearing in the top page of the search results, Google Search Console can help explain why and guide you to improving your position in the search results.

Powerful Ways to Grow Your Email List

December 19, 2016 // By: Ashley Clark

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.

Surprising Ways to Reach Google

December 8, 2016 // By: Krista Meiers

Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up to weeks! Then there is always the possibility that something might go wrong.  Throughout this blog post, I will take you through different situations that can occur with having your business listed on Google and the exciting avenues you can take to talk with Google.

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

December 8, 2016 // By: Matt Jobs

Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing, there is still a way to get your message across and grab the attention of today’s buyers: writing scannable copy.

Effective Website Merchandising Strategies That Win Customers

December 7, 2016 // By: Alyson Stephan

When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out there, it can be overwhelming. Here are three of the most effective web merchandising strategies proven to win with customers.

Understanding Social Media ROI

November 15, 2016 // By: Jacquelyn German

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment.

How to Create Content for Every Stage of the Buyer’s Journey

November 8, 2016 // By: Christopher Wirth

It’s true that content marketing is an integral part of any inbound marketing campaign. But how do you know if the content you’re creating is actually speaking to your audience? And more importantly, how do you use content to help guide them through the buyer’s journey?

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.