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The Daily Stream

Advertising News for the New Media

Your Business Needs Facebook Local

November 27, 2017 // By: Julia Giacoboni

Is your business struggling with reviews? Are you having difficulties with Yelp and your star rating? Not interested in paying hand over fist for check-in offers that don’t work?

Say hello to Facebook Local, a revamped app improving upon Facebook Events. This app combines an easy to way to find nearby businesses, restaurants, and more, with options to RSVP to upcoming events and parties, plus the capability to connect with your friends.

In other words, see you later, Yelp!

Facebook Advertising for Automotive Service

September 28, 2017 // By: Kasey Cooper

You know the saying, "quality over quantity"? It's better to have a few good friends than a lot of fake ones. The same goes for likes. It's one thing to have a lot of likes on your Facebook page but it's another to have the RIGHT likes.

With Facebook advertising, it's easy to find the right audience and reach those who matter most to your business. In fact, using Facebook to market your automotive service department can be quite effective if you take the proper steps.

But before we get into that, let's take a step back and answer a couple questions. 

Kremer Eye Center, A Conversion Rate Optimization (CRO) Success Story

September 21, 2017 // By: Andrew Zwarych

Be a strategic partner. It’s one of our core values here at Stream, and it’s something we live by day in and day out. Working alongside our partners, not vendor, is how we like to get the job done. This could not be more true than with our partner and BFF’s, Kremer Eye Center.

How Integrated Marketing Can Evolve Your Brand

September 14, 2017 // By: Christina Davidson

As a business owner or marketing manager, you may have heard the term integrated marketing thrown around in huddles, brain storms or meetings with the team. As marketing evolves in the digital world, professionals, like yourself, are finding that an integrated marketing approach may be the solution to evolve your brand.  

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

What is Facebook Advertising?  

August 31, 2017 // By: Michelle Stabler

Facebook ads are paid messages/content from businesses that reach the people who matter most to them. Most people want to achieve specific results with their advertising, like getting more page likes, sending more people to their website or increasing visits to their local business. Facebook provides an easy way to create your ad, set your own budget and choose your own targeting, so your ad is seen by the right demographic for your business.

The Puzzle of Integrated Marketing and How to Solve It

August 24, 2017 // By: Krista Meiers

Ever have those morning where you are running around and can't find what you need? You find your phone, but realize you don’t have your car keys? You find your car keys then where did you put your phone? When all the pieces are scattered how are you supposed to get anywhere on time? This small philosophy can be applied on a larger scale to a business’s marketing strategy. Without all the pieces, customers are just running around looking at small pieces of a much larger picture and never showing up on time – at your door!

You are promoting your business through all these different channels; your website, social media, direct mail, emails, radio, and TV, but for some reason the dial just isn’t moving. You're not getting the results you need to grow your business. Each channel of marketing, like the ones listed above, are just little pieces that need to be working together to lead the customer to your business. Back to the phone and car keys example, if your phone and cars keys were in eye sight of each other, you would have had both and been on your way faster. The same is true for your marketing strategy. When your strategy is aligned you can drive leads and close deals faster.

Let’s look at an example of bringing all the little pieces together through one of the largest Honda Dealerships, Norm Reeves Honda Superstore in Cerritos, CA.

The Importance of Direct Mail

August 17, 2017 // By: Dan Petrovitch

In this day and age, it can sometimes feel like direct mail is dead. With all these high-tech marketing channels to master – from SEO and inbound to social media and email who even has time to worry about direct mail anymore? 

We’re here to tell you some great news: direct mail isn’t dead! At Stream Companies, we want to help you understand exactly what direct mail is, why you need it, and how it can contribute to your organization’s marketing goals. 

Why Digital Advertising is a “Must-Have” for Your Business

August 10, 2017 // By: Tina DiSerafino

Times have changed and so has the way your potential customers process information. Our world has never seen so many innovative technologies such as Facebook and the creation of them only continues to grow. Because of this, Digital Advertising should be considered a priority to have for your business to drive sales and ROI. Let’s explore 3 areas of Digital Advertising that touch on all aspects of a buyer’s journey:

Why You Need Conversion Rate Optimization now

August 3, 2017 // By: Jennica Torio

Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.

To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.

You need conversion rate optimization.