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The Daily Stream

Advertising News for the New Media

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why:

CONTENT IS KING - ENGAGING DIGITAL CONTENT

July 5, 2018 // By: Elianny Vera

Today more than ever, content is the backbone of all your marketing efforts across every digital channel. It doesn’t matter what industry your business is in, or if you are selling a product or offering a service. If you want to position your brand, it is essential to understand the importance of creating engaging content.

How YouTube Can Help You Sell Cars

July 2, 2018 // By: Rachel Steinberg

Nowadays, selling cars is more than just serving individuals when they step inside your dealership—you need to let people know you exist, and why you’re worthy of their business.

Having videos on YouTube is one way of doing this. Not only is the platform popular, but it’s also one of the most cost-effective ways to reach a huge customer base.

Below are some great reasons why and how YouTube can help you sell more cars...

Google Releases Mobile-First Index: Is Your Site Ready?

July 1, 2018 // By: Kaitlin Southron

More than ever, consumers have information readily available at their fingerprints 24/7. With the rise of mobile devices, tablets, and voice-assistants, desktop use is gradually becoming a thing of the past. According to Stone Temple, mobile use in the U.S. surpassed desktop use by an astounding 63 percent in 2017.

Google is taking notice of this trend. As of July 2018, they announced that they will now prioritize the mobile versions of websites over desktop versions in their rankings with a “Mobile-First Index.” If your website is not mobile-friendly, it could now potentially be outranked by competitor sites, or be left out of Google’s new algorithm completely.

Ensure your listing stays at the top of page one with our simple guide.

The Basics & Benefits of Google Quick Answers

June 30, 2018 // By: Jennica Torio

Search engine algorithms and features are always changing, and one of the more recent additions to Google searches have been quick answers, or the box of text found at the top of the page when you ask Google a question or search for a popular query.

With online research becoming the most common way to research, especially before buying a product or considering a service, ranking for quick answers have become more and more important for a business’ online success.

But, how do quick answers work and how can they build and improve your company’s presence online?

Yes, Looks Do Matter: The Necessity of Well-Formatted Content

June 29, 2018 // By: Dan Petrovitch

Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog.

How can a good-looking blog help your business?

When it comes to generating traffic for your site, a well-formatted blog is your not-so-secret weapon.

Sharp, attractive copy will…

  • rank higher with search engines than its sloppy, unattractive counterpart.
  • …entice readers into staying on the page for much longer than they would have otherwise.
  • …foster a clearer, better understanding of your product and/or services.
  • …send a strong message about what you stand for as an organization.

And that’s just scratching the surface! There are plenty of other benefits to a great-looking website.

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.

On-page SEO vs Off-page SEO

June 26, 2018 // By: Sarah Kelshaw

Key Differences & How Each Can Improve Your Rankings

Listen… We all want to be first on Google. But how are we going to accomplish this? Search Engine Optimization, of course! You may have heard from a marketing agency that your website needs SEO- both on-page and off-page. Huh? What’s the difference, and why do I need both?

Digital Marketing for Higher Education

June 25, 2018 // By: Ashlee Bartko

Your Competitors are using this key tool to get more students, but are you? How much are you spending on print marketing for your college or university? Hundreds of thousands of dollars or more? If you’re still buying names of students who have indicated an interest in a particular major, or those who have received a certain score on their standardized exams, you may be missing a huge opportunity in digital marketing; one that your competitors are likely using to increase leads with a lesser budget, to grow enrollment and profitability.

How The Recent Facebook Data Breech Will Affect Your Business

June 12, 2018 // By: Shabria Davis

Unless you have spent the last few months off the grid, traveling the world and taking amazing Instagram photos, like everyone’s favorite social media friend “Myspace Tom”, you have heard about the Facebook data breech. After testifying before the US Congress, Mark Zuckerberg and his team over at Facebook decided to make some drastic changes to the platform, to ensure that users’ privacy would not be compromised again. While these changes are great security measures, they will affect your business’ Facebook advertising strategy.