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The Daily Stream

Advertising News for the New Media

Top Marketing Automation Mistakes to Avoid

March 23, 2017 // By: Lauren Byrnes

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you ask this group to buy something from you.

In fact, once you understand and successfully deploy one marketing automation campaign, you can simply, with a few minor tweaks, replicate it into several micro campaigns for each product or service you wish to offer.  When you become proficient at deploying these campaigns, you’ll feel like you’re “printing money” every time a new lead comes in.However, one minor mistake could cause a significant difference in the results of an automation campaign. Let’s examine some the minor mistakes to help maximize your marketing efforts, when fixed.

Why Storytelling Will Accelerate Your Sales Funnel

March 6, 2017 // By: Krista Meiers

Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest.

Below are two stories to introduce Stream Companies. Take a read and let’s discuss which one creates a stronger connection and why.

Emotion Detection Technology

March 1, 2017 // By: Jennica Torio

Emotions—they make us laugh, cry, and if you’re like any one of the millions of online consumers, emotions also influence
 your purchase decisions. Think about it. Have you ever spontaneously bought something you didn’t need when you were having a bad day? If so, you have your emotions to thank for that.

Why You Need HTTPS Enabled on Your Website

February 13, 2017 // By: Jenny Prikockis

In today’s digital age, security breaches have made consumers more cautious about where and how they do their shopping, online and off. To combat this, credit card companies, brick and mortar stores, and website owners are all trying to do their part to improve security measures. For website owners that method is enabling HTTPS.

Stay Ahead of the Game: Connect Your Website To The Google Search Console

December 22, 2016 // By: Daniel Woods

What is Google Search Console (Webmaster Tools)?

Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but not appearing in the top page of the search results, Google Search Console can help explain why and guide you to improving your position in the search results.

Powerful Ways to Grow Your Email List

December 19, 2016 // By: Ashley Clark

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.

Surprising Ways to Reach Google

December 8, 2016 // By: Krista Meiers

Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up to weeks! Then there is always the possibility that something might go wrong.  Throughout this blog post, I will take you through different situations that can occur with having your business listed on Google and the exciting avenues you can take to talk with Google.

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

December 8, 2016 // By: Matt Jobs

Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing, there is still a way to get your message across and grab the attention of today’s buyers: writing scannable copy.

Effective Website Merchandising Strategies That Win Customers

December 7, 2016 // By: Alyson Stephan

When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out there, it can be overwhelming. Here are three of the most effective web merchandising strategies proven to win with customers.

Understanding Social Media ROI

November 15, 2016 // By: Jacquelyn German

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment.

How to Create Content for Every Stage of the Buyer’s Journey

November 8, 2016 // By: Christopher Wirth

It’s true that content marketing is an integral part of any inbound marketing campaign. But how do you know if the content you’re creating is actually speaking to your audience? And more importantly, how do you use content to help guide them through the buyer’s journey?

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.

4 Pillars of SEO Strategy and Management

October 24, 2016 // By: Stream Companies

One: Identify Opportunities

Different Types of CTAs You can put on Your Blog

October 20, 2016 // By: Keisha James

Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do you get them to take their next step into their buying journey to use your products and services?

Calls to Action: Best Practices for Effective CTAs

October 17, 2016 // By: Christina Davidson

Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of call to action, call to action phrases, how to write a call to action and ultimately design a CTA that will convert visitors into leads!

Your Quick Checklist for Creating Compelling Calls to Action

October 13, 2016 // By: Amanda Nickels

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on your site. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead.

How to Build a Successful Link Building Strategy

October 3, 2016 // By: Daniel Woods

Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website.

Sesame Rockwood Camps Social Media Marketing Case Study

September 30, 2016 // By: Jacquelyn German

The Challenge: Going beyond likes & engagement to connect with potential campers.

Sesame Rockwood & Rockwood Adventures are a well-known summer camp and travel program, providing families in the Greater Philadelphia area with safe and exciting camp options for well over 60 years. In the beginning of summer 2015, the main goals of our digital advertising efforts were to grow the brand and community, engage with campers and parents, and encourage conversions on the “contact us” form on the website.

Collecting Leads on Facebook

September 29, 2016 // By: Kasey Cooper

With so many different social media platforms, it could be difficult deciding which ones are best for your business. However, with an average of 1.13 billion daily active users, there is one platform that is a must. What platform is that you ask? None other than Facebook.

Call to Action Phrases That Will Help You Increase Your Conversion Rates

September 28, 2016 // By: Stream Companies

It’s extremely important for your website to have plenty of ways for readers to convert. That includes adding calls to action, or CTAs.

Optimizing Graphics for SEO 101

September 27, 2016 // By: Keisha James

Did you know that a whopping 65% of the world’s population are visual learners? That means that well over half of the world’s population can be placed into two styles of learning: visual-linguistic, and visual-spatial. These two forms of visual learning focus on engagement with written language; such as reading and writing, as well as visual materials found on the web; like videos, webisodes, and pictures.

What People Hate About Your Website (and how to fix it)

September 22, 2016 // By: Christina Davidson

We all know that it’s important to put your best foot forward especially if it’s a job interview, first date or a meeting. Appearance is a key indicator to the state, condition or style that we appear and this outward look tells others a lot about ourselves. So, if these sensory aspects are so important for our own personal impressions, shouldn’t your website be the same for your business?

How To Stay Connected To Your Customers Until They Are Ready To Buy

September 20, 2016 // By: Daniel Woods

In the automotive industry, we know our customers are doing a ton of research online before they make a purchase in our showroom. If we don’t impress our customers at first glance with our website, provide them excellent downloadable content to help navigate them through their buying journey, and stay connected with them while they are still deciding if and when they are ready to buy, we could be missing out on a large portion of sales volume for the month.

5 Ways to Use Social Media to Sell More Cars

September 16, 2016 // By: Michelle Stabler

"Social media isn’t for car dealerships.

5 Quick Steps to improve your Website’s SEO

September 15, 2016 // By: Erik Krass

If you’re a regular reader of Stream Companies’ blog, I’m sure by now you’re highly aware of what Search Engine Optimization (SEO) is. However if you’re new here, SEO is the process of getting your site to appear at the top of a search engine via organic search.

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.

FIAT of Manhattan Automotive Case Study

August 11, 2016 // By: Keisha James

Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be driving conversions for your dealership since parking in downtown Manhattan isn’t cheap and competition for space is high, but it’s not.

How Web Merchandising Can Help You Sell More Cars

August 9, 2016 // By: Alyson Stephan

The web is changing the way dealerships do business. In the past, business was primarily won through traditional media outlets or the on-the-floor interaction of a sales person and a customer. Today, studies show the internet to be the most influential source behind a customer’s car buying experience.

How to Use Content Marketing to Retain Your Customers

August 7, 2016 // By: Meghan Garrity

Bringing in new car shoppers is key to the survival of any dealership. However, it costs businesses six to seven times more to attract a customer than it does to retain one, according to the White House Office of Consumer Affairs. That means you need to keep your current customer base engaged if you want your dealership to thrive.

It’s Time to Update Your Automated Emails to Help You Sell More Cars

August 5, 2016 // By: Christopher Wirth

It’s a painful truth: Most automated emails from car dealerships s----. They’re impersonal, interruptive, and usually talk more about the dealership than attempting to solve the customer’s actual problems. In fact, they hardly provide enough educational information for any would-be car buyer to make a well informed decision; except for maybe the decision to hit “unsubscribe.”

Using Link Building to Sell More Cars

August 3, 2016 // By: Stream Companies

There’s a lot more to SEO than just great content. Sure, content is extremely important, but successful SEO is not a one ingredient recipe.

Your Competition is Using Content Marketing to Sell More Cars. Are You?

August 1, 2016 // By: Matt Jobs

Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you sell more cars so you can keep up with, and eventually surpass, the competition.

Which Social Networks are Right for My Business?

June 30, 2016 // By: Jacquelyn German

When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media.

Is Pay-Per-Click (PPC) Still Relevant?

June 29, 2016 // By: Morgan Schuman

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know.

How to Apply Integrated Marketing to Your Marketing Strategy

June 27, 2016 // By: Christina Davidson

Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on the right medium at the right time while still providing a consistent message and experience to your consumer?

Email Marketing Mistakes You Should Avoid

June 25, 2016 // By: Jennica Torio

Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success.

Avoid Wasted Ad Spend, Create Ads That Get Noticed

June 23, 2016 // By: Robin Tartleton

Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning your ad needs to be more engaging than ever before.

What’s Up with Google’s New Green Ad Labels?

June 21, 2016 // By: Jason Schell

All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing the same?  Well if you are seeing these new green ad labels in your SERP results you are seeing a Google paid search test in action.

Instagram for Business

June 19, 2016 // By: Kasey Cooper

Brands spoke and Instagram listened!

Understanding How PPC & SEO Work Together To Maximize Your Marketing Results

June 18, 2016 // By: Dan Gaughan

If you are not appearing in the top search engine results pages, you are losing potential business. These days, there is a growing emphasis on being able to find customers in the digital world and if you do not have a proper Paid Search and SEO strategy, you could be losing customers to your competitors.

How to Use Facebook Live

June 17, 2016 // By: Michelle Stabler

You might have been on Facebook recently and received a notification that your friend is now “Facebook Live”, but what does that really mean? It’s simple – it’s a live video that lets you interact and engage with your followers and friends on Facebook. Anyone can broadcast live videos from their mobile device straight to their Facebook News Feed.

How to Use Video During Each Stage of the Buyer’s Journey

June 15, 2016 // By: Meghan Garrity

There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot.

Easy Ways to Optimize Your Website

June 13, 2016 // By: Stream Companies

If you haven’t yet heard, the projected SEO marketing spend by businesses is expected to rise drastically over the next four years topping out at a whopping $80 billion USD. This is a very clear indication about how important your website and online presence is to the overall success of your business.

What to Expect When You Hire an Integrated SEO Agency

June 11, 2016 // By: Amanda Nickels

You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the move. Now for the serious questions; where do you find the right agency and how can you know what to expect from them?

Onsite vs Offsite SEO Introduction

June 9, 2016 // By: Erik Krass

Let’s just quickly refresh ourselves on what Search Engine Optimization (SEO) is.

5 Ways to Improve Your SEO Results Today

June 7, 2016 // By: Stream Companies

As a nation, we Americans are an impatient bunch.

9 Different Ways You Can Offer Value to Prospects at Every Stage of Their Buyer’s Journey

June 5, 2016 // By: Matt Jobs

Value is synonymous with importance and worth. As a thought leader, you need to demonstrate both to your prospects. When a prospect comes to your site with a problem, and they’re seeking a solution, you can demonstrate your value to them in many ways. The key is figuring out which stage of the Buyer’s Journey they’re in and what you can do to provide value to them to move them along on to the answers to their problem.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

Why Stories Are Critical for your Digital Marketing Success

June 1, 2016 // By: Ashley Clark

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.

Why Stories are Critical to Inbound Marketing Success

May 30, 2016 // By: Jennica Torio

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this post. That’s when it hit me. All I need to do is tell a story.

The Pay-Per-Click Metrics You Need To Be Aware Of

May 28, 2016 // By: Jason Schell

When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success.

Improve Your PPC In Just 25 Minutes This Week

May 26, 2016 // By: Robin Tartleton

Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes.

Could Your Inbound Marketing Be Doing More? Check Your Current Strategy at the Door

May 24, 2016 // By: Jenny Prikockis

Inbound marketing revolves around relevancy. In the words of HubSpot, the inbound methodology’s primary goal is to “create and deliver content that will appeal to precisely the right people, in the right places, at just the right times.” That’s a lot of rights to, well, get right.

Get Noticed in a Job Interview with These 5 Questions

May 22, 2016 // By: Meghan Garrity

Most job candidates come to an interview with a list of questions prepared, but asking the right ones can make the difference between getting an offer and being shown the door. Asking the right questions during a job interview not only helps you to stand out to a hiring manager, it also provides insight into an organization’s culture and reveals what it takes to succeed in a particular role.

How SEO Benefits Your Business

May 20, 2016 // By: Keisha James

SEO may be a new acronym for some, like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

Go Local with Your SEO

May 18, 2016 // By: Stream Companies

You have a business that serves a specific community. You’re lucky to have a fantastic location that gets plenty of foot traffic. You buy some occasional radio spots. You even do a little paid advertising on the Internet and bought some SEO services from a guy you found on Craigslist.

Breaking Into Bilingual PPC

May 16, 2016 // By: Morgan Schuman

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language in your backyard, so why put all of your money into only English campaigns?

Top Ways to Optimize Your Product Landing Pages

May 14, 2016 // By: Daniel Woods

Managing a high-volume ecommerce website and the complexities of the store is often time consuming. The first step is to get visitors to the site and shopping the products. The next step is to analyze the data of each product and its conversions.

What Is Duplicate Content?

May 12, 2016 // By: Erik Krass

Search engine optimization (SEO) is all about driving traffic to your website by increasing its ranking on search engines. In the SEO world, there are certain factors we like to avoid in fear of having them negatively influence a site’s ranking. Duplicate content is one of those factors.

Inbound Marketing 101

May 10, 2016 // By: Stream Companies

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision.

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

May 8, 2016 // By: Christina Davidson

Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities.

5 Landing Page Mistakes Hurting Your Results

May 6, 2016 // By: Matt Jobs

When you’re trying to convert your website visitors into leads, the most effective way to do so is through landing pages. This is where you offer your potential client an answer to the problem that brought them to your site in the first place.

How Stream Does SEO

May 4, 2016 // By: Keisha James

Marketers and business executives all over the world are experiencing the same three problems: how to get more quality traffic to their websites, how to maintain their traffic, and how to convert more quality leads.

SEO Marketing Spending Will Be Worth $80 Billion by 2020

May 2, 2016 // By: Amanda Nickels

Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have become discouraged that getting ranked high in the search engines is an impossible feat. Not to mention, apart from these never-ending major updates that have caused businesses to fear Google more than ever, there are thousands of tiny changes that are happening all the time. With the overpowering rise of mobile domination in SEO and the threats of social media outlets like Facebook, Google is constantly covering their tracks to ensure they stay on top.

eBooks: How Stream Takes Them to the Next Level

April 24, 2016 // By: Tina DiSerafino

In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No one was talking to the voice assistant on their phone asking where to find the closest coffee place.

Improving Click-Through Rate from Search to Landing Page

April 22, 2016 // By: Amanda Nickels

Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.

Guide to Meta Descriptions

April 20, 2016 // By: Erik Krass

All right, let’s talk about meta descriptions!

What Should I Do When My Site Is Hit with a Google Penalty?

April 18, 2016 // By: Stream Companies

Something that almost all website owners with a solid amount of organic traffic fear is the dreaded Google penalty. If everything’s going well, you don’t need to stress over it. But when your organic traffic suddenly tanks, what should you do?

Creating Landing Pages That Convert!

April 18, 2016 // By: Daniel Woods

Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page.

Your Local SEO Checklist

April 16, 2016 // By: Stream Companies

Creating an SEO strategy for your business can be a daunting task. There are so many components and moving parts, so how do you know where to begin?

3 Tips for Using Inbound Marketing in Healthcare

April 15, 2016 // By: Meghan Garrity

Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility and draw a larger web audience, but it also establishes a long-term, trusting relationship with your prospective buyers, increasing your leads and eventually turning them into customers.

Clean Up Your PPC Keywords with These 4 Steps

April 14, 2016 // By: Dan Gaughan

With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As you begin your keyword cleaning, keep the following steps in mind.

Industry Secrets for Eye-Catching Ads

April 12, 2016 // By: Morgan Schuman

When you’re searching on Google, what makes you click on one ad over another? This question is what paid search advertisers try to answer on a daily basis. Creating eye-catching search ads can lead to a higher click-through rate and more conversions for your business.

How to Utilize Digital Marketing in Healthcare

April 10, 2016 // By: Ashley Clark

There’s an overall trend in the healthcare industry of clinicians, physicians, and patients utilizing smartphones and other mobile devices as part of their everyday activities. For medical professionals, this use varies from accessing patient or drug information or reference tools to communicating with patients and medical staff, according to the Wolters Kluwer Health 2013 Physician Outlook Survey.

Why Digital Marketing Drives Revenue for the Healthcare Industry

April 6, 2016 // By: Stream Companies

When you're trying to identify the symptoms that you're experiencing to diagnose your own sickness or injury, the first thing you do is turn to the internet. As you search for your answer, you'll land on reliable resources such as doctor's offices and other types of healthcare providers. And after you've found what you're looking for, you may even consider this physician for yourself.

3 Ways Your Advertising Vendors Are Failing You

March 29, 2016 // By: Christopher Wirth

As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according to an online study of 1,900 business leaders.

New to Paid Search? Here Are Terms You Need to Know

March 25, 2016 // By: Dan Gaughan

While some searchers prefer to stick with organic listings, many do click on paid listings. So with a smart strategy, paid search can lead to quality traffic to your site—quality traffic that can lead to a good return.

Your Site Has Been Hacked, Now What?

March 23, 2016 // By: Erik Krass

Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase in hacked site reconsideration requests. With these increased numbers, it’s important to be prepared in case your site gets hacked. So if you happen to Google your businesses and see a hacked notice, don’t panic. Follow these steps below.

Say So-long To the Instagram Feed You Knew

March 22, 2016 // By: Kasey Cooper

The response to Instagram’s recent announcement was almost unanimous: Users aren’t happy to hear about the new algorithm-based news feed. I mean, Instagram is one of the few social platforms left with a chronological news feed, and that’s what we love about it.

The Science of Neuromarketing

March 19, 2016 // By: Ashley Clark

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or so. Since it’s so new, we decided to hit the pavement and learn more about the topic and how you can use it to boost your marketing strategy. Here’s what we found.

The Best Ways to Integrate Inbound Marketing into Healthcare

March 17, 2016 // By: Stream Companies

What's the first thing someone does when dealing with a medical symptom that they’re not sure about? They take to the internet. Wouldn't it be great if they came to your site to find the answers to their questions?

The Science of Storytelling: Using Stories to Engage Website Visitors

March 15, 2016 // By: Meghan Garrity

Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you can’t derive from facts and figures.

Why You Won’t Recognize SEO in Years to Come

March 13, 2016 // By: Tina DiSerafino

If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another five years? We can’t exactly answer that question, but what we do know is that it won’t look like it does at this moment.

Best Practices When Creating Display Ads

March 11, 2016 // By: Jason Schell

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers in a more visually appealing format.

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?

Why Consider a Career in SEO?

March 7, 2016 // By: Stream Companies

Explaining SEO without any media jargon can be a tad complicated, especially when someone asks what your job actually entails. It’s not a traditional form of media, few schools offer courses in it, and just the phrase “search engine optimization” sounds contradictingly vague and technical. In addition, most SEO marketers didn’t set out to specifically focus their careers around the practice.

How to Make Your Blog Post SEO Friendly

March 4, 2016 // By: Stream Companies

As digital marketing continues to grow, knowing how to properly set up your online content is more important than ever. If you write or publish great content but it doesn’t get in front of human eyes, you’re not getting any value from your investment.

Why You Should Combine Your PPC and Inbound Marketing Strategies

February 26, 2016 // By: Stream Companies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

How Google’s Text Ad Changes Will Affect Your Business

February 24, 2016 // By: Jennica Torio

Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried about what this means for their marketing efforts.

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

February 24, 2016 // By: Jacquelyn German

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?

Creative Ways to Use Periscope to Boost Your Business Online

February 22, 2016 // By: Jennica Torio

First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media and content marketing campaign.

Mobile Marketing Tips for 2016

February 21, 2016 // By: Stream Companies

By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time. You want to make sure that you’re part of this.

Improve Your Online Reputation

February 17, 2016 // By: Erik Krass

Building a great brand takes time and dedication. A big part of your brand is your business’ reputation. Thanks to the internet, word of mouth can travel faster than ever. A disgruntled customer now has the ability to log into a review site, leave a review, and spread their word like wildfire.

The 7 Deadly Sins of Content Marketing

February 16, 2016 // By: Jenny Prikockis

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your business, and punishable by the big G? Keep reading to find out.

Best Piece of SEO Advice for 2016

February 14, 2016 // By: Keisha James

We all know the great impact organic search has on generating traffic and leads to your website or blog, and 2016 is a big year for Google algorithm updates. With prancing pandas and peppy penguins assimilating their way into Google’s core algorithm, keeping your website’s backlink profile maintained and the content on your website in top optimization shape is more important now than ever.

Will Display Ads Take Over Search?

February 12, 2016 // By: Dan Gaughan

You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.

3 Reasons Why SEO Is the Best Investment for Your Business

February 4, 2016 // By: Tina DiSerafino

Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy.

Benefits of On-Page SEO

February 2, 2016 // By: Stream Companies

SEO may be constantly changing with the times, but one feature that won’t go out of style is conducting on-page optimization. Whether it’s adding relevant keywords to content pages, highlighting desirable locations, or linking in to your site, on-page SEO will add permanent evergreen value until you decide to update it.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.

The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

January 21, 2016 // By: Jennica Torio

Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile platforms. While these are great new trends, the biggest marketing game-changer for 2016 really is relationship marketing.

The Complete Checklist for Call-to-Action Success

January 19, 2016 // By: Stream Companies

Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting customers. In fact, after HubSpot made small tweaks to their own CTAs, they saw a 30% increase in conversions.

What to Do When Your Lead Goes Cold

January 17, 2016 // By: Daniel Woods

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers.

Questions to Ask When Creating Your Buyer Personas

January 15, 2016 // By: Keisha James

Across all fields of industry businesses, marketing executives and business owners are continuing to improve the way they sell their products or services. Although this can be challenging at times, it becomes a much easier process when you have a target audience to market to consisting of the right buyer persona.

Where to Start When Creating Your Marketing Strategy for 2016

January 13, 2016 // By: Ashley Clark

In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice from a marketing professional who has looked at your analytics data or has in-depth knowledge of what works in your specific industry, they can’t actually give you any advice on your business.

Best Type of Calls to Action You Need on Your Blog

January 9, 2016 // By: Stream Companies

 

How to Develop an Effective Link Building Strategy

January 7, 2016 // By: Stream Companies

If you regularly read Stream Companies’ blog, you know by now that link building is one of the most important components of SEO. Google views backlinks as votes of confidence for your website, and the more high-quality links that point to your website, the better your site will rank in search results.

How to Improve Your Online Display Ads

December 26, 2015 // By: Tina DiSerafino

While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and buy what they’re selling?

How to Optimize a Blog Post in 3 Steps

December 23, 2015 // By: Jennica Torio

Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition.

Increase Your Sales with Lead Nurturing

December 22, 2015 // By: Daniel Woods

Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and brochures all play a major role in bringing customers to your business. The popularity of the internet has created new opportunities to market your business as well as marketing saturation.

Warm Up Your Leads This Holiday Season

December 21, 2015 // By: Keisha James

Lead nurturing can be one of the most effective marketing strategies your business implements this holiday season. From collecting important contact information to help guide your prospects through their buyer journey to staying top of mind for your prospects, lead nurturing provides an automated way to give your prospects exactly what they need at the right time.

What Inbound Marketing Tactics you Need to Start Implementing Now

December 21, 2015 // By: Christopher Wirth

According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.

The CEO's Guide to Lead Generation

December 19, 2015 // By: Meghan Garrity

Before the internet, companies relied on push marketing to generate business and brand awareness. But then the digital revolution came along and turned those traditional techniques on their head, resulting in a more sophisticated and market-savvy consumer base than ever before.

Content Planning for 2016: Where to Start

December 17, 2015 // By: Stream Companies

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016. Planning is crucial for a successful year of marketing, so it’s never too soon to think about your content. But sometimes it’s difficult to identify just where to begin.

Educate Your Prospects, Don't Sell

December 15, 2015 // By: Ashley Clark

Once upon a time, people commonly invited a traveling salesperson into their living room, offered them a glass of iced tea, and listened attentively to a product demonstration. Today, the only salesperson you want to show up at your front door is a Girl Scout with delicious cookies.

Creating Outreach Emails That Generate Leads

December 13, 2015 // By: Erik Krass

One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites.

Link Building Outreach: Yay or Nay?

December 11, 2015 // By: Stream Companies

“If you build it, they will come.”

The Benefits of Having an Agency Manually Build Backlinks

December 9, 2015 // By: Stream Companies

One term frequently tossed around when talking to any digital marketer who works on SEO is building backlinks. For anyone unfamiliar with the finer points of SEO and link building, backlinks may not mean much. But in regards to your business website’s presence in search engines, they’re very important.

5 Email Subject Lines That Killed the Sale

December 7, 2015 // By: Jenny Prikockis

Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the chaos and getting your recipient to (intentionally!) click and carry through.

A Brief History of Updates (and How They Affect SEO)

December 5, 2015 // By: Stream Companies

We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted.

Business Reviews: When to Ask for Them & How to Keep It Positive (An Automotive Sales Perspective)

December 3, 2015 // By: Stream Companies

Trust: It’s the primary currency in the relationship between brands and customers. To cash in this currency, you must first earn it. This is especially true in the automotive sales industry because of the overwhelmingly strong public perception that car salespeople aren’t trustworthy. While some dealerships have earned that reputation, it doesn’t mean your dealership has to live with it.

Get to Know a Streamer: Alex Giebel

November 25, 2015 // By: Stream Companies

Director of Digital Marketing and Web Merchandising

What is your position here at Stream?

Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile

November 23, 2015 // By: Stream Companies

It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment.

How to Protect Your WordPress Site from Hackers

November 20, 2015 // By: Keisha James

If you don’t already own a website or use WordPress, I’m sure you know someone who does. Increasingly popular, WordPress is one of the largest content management and blogging systems today.

The Importance of Keeping Your Website Fresh for SEO

November 18, 2015 // By: Daniel Woods

Secrets Revealed for Ranking High in Google

Constantly attempting to deliver picture-perfect results to millions of people on billions of searches, Google’s efforts to maintain its reliability for everyone is ongoing and challenging. However, Google has figured out a way to better their search results. It’s called QDF, and I’m about to dissect the Google Freshness score by decoding what’s inside their patents.

How Local Content Can Help Boost Your SEO Strategy

November 14, 2015 // By: Tina DiSerafino

In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in the geographic area you are currently searching from. Because of this change, your local SEO just became more important than ever when it comes to increasing presence in the areas you wish to target.

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

November 10, 2015 // By: Stream Companies

Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?

4 Ways That Negative Reviews Can Help Your Business

November 7, 2015 // By: Stream Companies

Sounds counterintuitive, right? Why would negative reviews help your business?

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.

Why You Don’t Want $5 SEO Services

October 12, 2015 // By: Stream Companies

Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is.

Local Link Building Strategies: Structured vs. Unstructured Links

October 11, 2015 // By: Erik Krass

Citations play a big role in the SEO world and ultimately increase a business’ digital presence. Here at Stream Companies, the digital PR coordinators take part in the development of client citations.

Evergreen Content 101: How to Win Every Time

October 9, 2015 // By: Tina DiSerafino

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

An Inbound Marketers’ Guide to Dating Your Customers

October 7, 2015 // By: Stream Companies

No, I don’t mean dating your customers romantically. Rather, I’m talking about using the same approach to dating as a guide to building relationships with your customers.

How SEO Can Help Any Business

October 5, 2015 // By: Keisha James

SEO may be a new acronym for some people like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

Keywords: Dead or Alive?

October 3, 2015 // By: Stream Companies

Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers would overload pages with keywords, resulting in irrelevant and poorly written content.

What I Learned My First Month as an SEO Content Strategist

September 28, 2015 // By: Stream Companies

Big Changes in Local SEO: Your Guide to Google's Local Snack Pack Results

September 2, 2015 // By: Ashley Clark

Local Snack Pack: More Than a Pudding Cup

3 Ways To Drive Results With Content Marketing

September 2, 2015 // By: Ashley Clark

Content marketing gives you an opportunity to connect with your potential customers in a way that is different from other marketing techniques. While other forms of marketing are good for gaining awareness and building your brand’s image, content marketing works to build a deeper connection.

How to Reach More of Your Audience with Inbound Marketing

September 2, 2015 // By: Jenny Prikockis

The highly competitive digital arena can make engaging with and even being found by your audience extremely challenging. Inbound marketing is a comprehensive solution that helps many businesses further expand and connect with their customer base. Here’s how inbound marketing can help you to reach more of your audience.

Are you in Charge of Vendor-Juggling at your Business?

July 29, 2015 // By: Amol Waishampayan

Are you the Manager of Vendor Juggling at your Business?
TIME TO THINK ABOUT ONE COMPANY, ONE MESSAGE.

How Facebook’s Beacon Helps Businesses Reach Local Customers

June 11, 2015 // By: Julia Giacoboni

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

May 19, 2015 // By: Tina DiSerafino

When it comes to optimizing your website, many factors play an important role in helping your website perform its best.

4 Reasons Every Local Business Should Invest in Link Building

May 12, 2015 // By: Stream Companies

Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too.

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.

3 Tips for Improving the Quality of Your Business' Content Today

April 29, 2015 // By: Jennica Torio

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

April 16, 2015 // By: Stream Companies

Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

The PPC Copy Mistakes That Are Costing You Money

April 2, 2015 // By: Stream Companies

3 Tips to Creating a Compelling 'About Us' Page for Your Business

March 26, 2015 // By: Ashley Clark

4 Types of Content That are Essential to Your Dealership's Digital Strategy

March 17, 2015 // By: Jennica Torio

5 Ways to Personalize Your Business' Content

March 12, 2015 // By: Stream Companies

The Top 3 Dos and Don'ts of Guest Posting

March 9, 2015 // By: Stream Companies

SEO After Pigeon: Keeping Your SEO Strategy Intact

March 3, 2015 // By: Stream Companies

Maximize Your Dealership's PPC Campaigns with A/B Testing

February 9, 2015 // By: Stream Companies

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

The 3 Most Common and Costly SEO Myths Revealed

January 22, 2015 // By: Tina DiSerafino

Throughout the years, not only has SEO been constantly changing and evolving, but several fallacies also have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a perplexing place, but there are a few myths we would like to settle the score with.

The Secrets to Comparing and Evaluating Your Most Successful Social Media Channels

January 20, 2015 // By: Michelle McGowan

How to do it and why it's important

You’ve set up all the right social accounts and loaded them with all the right content to represent your brand. Great, but that’s just part 1 of your social media efforts.

The 4 Rules for Creating Compelling PPC Ad Copy

January 15, 2015 // By: Stream Companies

3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

January 8, 2015 // By: Stream Companies

SEO in 2015: The 5 Essential Elements of a Successful Strategy

December 23, 2014 // By: Stream Companies

We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates forced SEO strategists and marketing companies to rethink the way they build their SEO strategies.

It’s Time to Focus on Mobile Design

December 16, 2014 // By: Stream Companies

Year in Review: SEO Dos and Don’ts We Learned in 2014

December 9, 2014 // By: Lauren Sheridan

Meta Descriptions: Why They Still Matter

December 2, 2014 // By: Stream Companies

Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role in your site’s overall SEO value, particularly when it comes to generating click-throughs from search engines. But the question is how?

The 5-Point Tip Sheet for Hiring a Social Media Agency

November 18, 2014 // By: Stream Companies

So you want to hire an advertising agency to run your social media campaigns but don’t know where to begin, what questions to ask, and what to expect. Well, you’ve come to the right place because I'm about to tell you exactly how to get what you want out of social media for your business.

The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post

November 13, 2014 // By: Ashley Clark

How to Align Your Social Media Metrics With Real Business Goals

November 11, 2014 // By: Julia Giacoboni

Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working? And by working, is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader in the industry? Can you prove your social marketing is accomplishing this?

Stop Losing Online Customers to Your Competition

November 5, 2014 // By: Stream Companies

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

Building a Quality Facebook Fan Base: How to Attract and Engage the Right Prospects

October 9, 2014 // By: Stream Companies

Surviving Link Building in 2014

October 7, 2014 // By: Tina DiSerafino

Quick Tips for Outranking Your Competitors in Search

October 2, 2014 // By: Stream Companies

How To Measure PPC ROI With Website Call Conversions

September 30, 2014 // By: Stream Companies

6 Strategies to Creating A Successful Social Contest

September 25, 2014 // By: Michelle McGowan

All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

September 23, 2014 // By: Stream Companies

How Local Businesses Can Use Google's 'Nearby' Product Listing Ads to Target Potential Customers

September 18, 2014 // By: Michelle Kelly

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

September 11, 2014 // By: Stream Companies

A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid on our own brand?” to which I personally say, yes; however, there are a few strategies you need to know to maintain ownership of your brand within the PPC space without spending your entire paid search budget on company keywords.

6 Ways to Create Content Your Audience Actually Cares About

September 9, 2014 // By: Stream Companies

Facebook Puts an End to Like-Gating. What this Update Means for Your Business.

September 2, 2014 // By: Michelle McGowan

Facebook is Cracking Down. Learn about the New Rules and Policies and what it means for Your Social Media Strategy.

August 26, 2014 // By: Julia Giacoboni

Low Quality PPC Leads? Here are 4 Ways to Fix That.

August 21, 2014 // By: Stream Companies

Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line

August 19, 2014 // By: Lauren Sheridan

Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for.

Ways To Master Customer Service Within The Social Media Space

August 14, 2014 // By: Stream Companies

Transparent SEO Reporting - What You Should Really Be Expecting From Your SEO Agency Each Month

August 12, 2014 // By: Stream Companies

Leveraging Social Media to Influence Shoppers

August 7, 2014 // By: Julia Giacoboni

How Smart Business Owners Are Using Analytics To Cater To Customers' Interests

August 1, 2014 // By: Stream Companies

Social Media ROI: How Dealerships Should Be Measuring Their Social Success

July 30, 2014 // By: Julia Giacoboni

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

July 28, 2014 // By: Michelle Kelly

Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

July 25, 2014 // By: Michelle McGowan

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies

The Social Media Fallacies That Are Hurting Your Business

July 18, 2014 // By: Stream Companies

Understanding and Capitalizing On Facebook's Recent Video Ranking Update

July 16, 2014 // By: Julia Giacoboni

Why Relationships Matter in SEO

July 11, 2014 // By: Stream Companies

6 Tips to Auditing Your Business's PPC Campaigns

July 7, 2014 // By: Stream Companies

Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:

Little Known Ways To Increase Your Visitors Time On Site (Part II)

July 2, 2014 // By: Stream Companies

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

June 26, 2014 // By: Stream Companies

The Pros and Cons of Facebook’s New Ad Structure and How to Take Advantage of Them

June 25, 2014 // By: Michelle McGowan

Excuse the cliché, but they weren’t lying when they (who is “they” anyway?) said technology is constantly evolving. Even as someone fully immersed in the platform for most of my waking hours, I still find myself struggling to keep up with the updates Facebook makes for its advertisers, brand pages, and users in general.

Creating Conversion-Driving Product Pages for Your eCommerce Website

June 23, 2014 // By: Stream Companies

How to Sell Cars Using Search Marketing and Pay-Per-Click [Podcast]

June 20, 2014 // By: Stream Companies

The 4 Most Effective White Hat Link Building Strategies For Every Business

June 16, 2014 // By: Stream Companies

How SEO & Google Analytics Can Help You Make Smarter Business Decisions

June 9, 2014 // By: Stream Companies

Is Your Brand Getting The Absolute Most Out Of Your Twitter Advertising Campaigns?

June 6, 2014 // By: Stream Companies

The advertising world has come a long way since the birth of the internet. While being an avid Mad Men fan might be entertaining, the strategies they use seem a barbaric to today’s advanced target audiences, conversions, and ROI. Social media is one piece of the advertising bubble, and Twitter is a sliver of that, but don’t let the big picture that is digital marketing drown out the importance of a great Twitter advertising campaign.

Using Content To Influence Your Customer’s Buying Process

June 4, 2014 // By: Sarah D'Andrea

6 Little-known Ways to Increase Your Visitors' Time On Site

May 23, 2014 // By: Stream Companies

The 5 Most Commonly Overlooked Strategies for Highly Effective PPC Landing Pages

May 21, 2014 // By: Stream Companies

SEO, Meet Social Media: How to Integrate the Two and Drive Results

May 13, 2014 // By: Stream Companies

The 3 Most Critical Elements of Making Your Brand "Likable" within the Social Community

May 9, 2014 // By: Stream Companies

Proven Strategies to Generating Leads Through Facebook

May 7, 2014 // By: Julia Giacoboni

3 Common Multi-Location SEO Slip-Ups (And How To Avoid Them)

April 24, 2014 // By: Stream Companies

Search engine optimization for every business is an ongoing strategy that requires constant refining and adjustments overtime in order to generate, and continue building upon your results. And while creating, implementing and consistently improving your SEO strategy certainly doesn’t come easy for most businesses, this is particularly true for those with more than one storefront and an objective to get found by their individual local audiences at each location.

The Big Brand’s Guide to Locally Targeted PPC Campaigns

April 22, 2014 // By: Stream Companies

Uncomplicating the Complicated: Google+ for Multi-Location Businesses

April 16, 2014 // By: Stream Companies

7 Powerful Social Tools for Multi-Location Brand Management

April 14, 2014 // By: Stream Companies

How Retargeting Can Guide Your Customer's Car Buying Process

April 11, 2014 // By: Stream Companies

SEO Practices at the Local Level Can Yield Huge Results

April 10, 2014 // By: Stream Companies

3 Things to Know Before Considering a Multi-Location Social Strategy

April 8, 2014 // By: Julia Giacoboni

Conquering the Multi-Location Content Marketing Dilemma

April 4, 2014 // By: Sarah D'Andrea

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

April 2, 2014 // By: Michelle Kelly

SEO Insight: How Reviews are Impacting Your Website's Ability to Get Found

March 28, 2014 // By: Stream Companies

5 Reasons Your Vehicle Details Pages Are Failing to Convert

March 26, 2014 // By: Stream Companies

Want to Drive More Website Traffic? Start Thinking Like Your Customers.

March 23, 2014 // By: Stream Companies

Getting More from SEO: How to Set Goals and Consistently Improve your SEO Campaigns

March 21, 2014 // By: Lauren Sheridan

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

March 20, 2014 // By: Stream Companies

If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone.  It has created a world in which we no longer race to the computer, but just whip out our phone.  This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.

Integrating Instagram into Your Business's Social Strategy

March 18, 2014 // By: Stream Companies

Is It Really Working? The Most Important Metrics to Measure your SEO Efforts

March 14, 2014 // By: Stream Companies

Blogging for Business: 4 Ways To Attract More Visits and Leads With Your Blog

March 5, 2014 // By: Sarah D'Andrea

How Dealerships Can Use Social Media to Get Referrals

March 3, 2014 // By: Julia Giacoboni

How to Take Up More “Screen Estate” with Your PPC Ads

February 25, 2014 // By: Stream Companies

Crush The Competition: The Secrets Behind Effective PPC Ad Copy

February 21, 2014 // By: Stream Companies

Will My Facebook Likes Ever Sell Cars?

February 13, 2014 // By: Amol Waishampayan

Warning: the following isn’t for the faint hearted. It’s brutal honesty. A dose of truth to change the automotive marketing social media world for the better.

Most likely, your typical Facebook automotive dealership page looks something like this: little to no page growth, lot’s of dealerrater.com reviews being published, and maybe a few Likes by your general manager, his wife, and underperforming members of the sales team that probably have nothing better to do.

Why would any dealership invest in that? It looks like a no-hope cause, probably comes off as #$% to most people, and all the statistics in the world about visits, traffic, and comparative percentages sound like they are way too desperate, clawing for some budget. So, is there any value there at all?

As a Digital Creative Director, I lead the social media department for Stream Companies, so trust me - there’s a point, and it’s coming.

There’s a 3-prong philosophy I have for all businesses (including dealerships) on social media and it goes like this:

“People hate being sold, but love to buy, Everyone wants to be special, and Social is a window into your Business.”

You really shouldn’t bother with Facebook if your business isn’t painting a picture to your customers about who you are, the kind of people who work at your dealership, how you make people feel special, and a good dose of confidence.

It’s not enough to say you’re about customer service, I mean who isn’t? Social is where you prove it. Show you’re not full of it and publicize pictures of happy customers with their new cars (they love feeling special), sales people smiling, events at the dealership, new cars on the lot, take home tips from fixed operations, and more “behind the dealership” content. Make it a blast and get them excited. It may not generate 1 lead tomorrow, but it will generate 10 in the next month.

People are numbed to HUGE sales events that seem to get bigger in every ad, and UNBELIEVABLE promotions that sound unbelievably more manipulative every season. It seems the more desperate we are, the more we overcompensate with punctuation.

Unfortunately in a social world, it just decreases your ‘cool’ level. Don’t underestimate ‘cool’, it’s attractive to every demographic and it sells anytime, every time. Be genuine, be real, and be social.

Now if you’re someone who very reasonably needs data and metrics to validate some pretty blunt suggestions and claims, I’ve got you covered.

Facebook recently did an official investigation into how they fare with local automotive dealerships. They looked at five major automotive campaigns on Facebook between May and August 2013, showed that Facebook ads increased brand searches 11% and 10% per person, while decreasing brand searches for competitors by 3% and searches for competing models by 14%.

They also found the reach was incredible - 70% reach among in-market households. What is astounding is the accuracy in that reach, you can target by true intent, not just stereotypes. If someone’s talking about Hyundai, you can target them!

"As more people shop for cars and conduct research online, marketers using Facebook have never had greater opportunity to influence every stage of the purchase funnel,” said Kass Dawson, head of automotive strategy at Facebook, during the Automotive News World Congress in Detroit."

The numbers prove two key things: you can find who your looking for to “invite” them into your community, and your ability to showcase who you are on social actually affects the rest of your marketing.

I challenge every automotive Dealer, GM, and Marketing manager to be FIRST in changing the game - joining the transformation on what it means to sell and service cars through social media.

 

All data is significant at 90% confidence interval. Brand Site and Model Page data based on June campaigns.

  1. eMarketer, 7/13.
  2. Vehicle consideration based on McKinsey Quarterly, 6/2009. Dealer visits based on CapGemini “Cars Online,” 11/12.
  3. comScore, 7/13.
  4. Datalogix analysis, including all transactions from January – March 2013.
All the best,

Amol Waishampayan

 Amol Waishampayan is the Digital Creative Director at Stream Companies, a Philadelphia area advertising agency.

 

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