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The Daily Stream

Advertising News for the New Media

Amanda Nickels

Recent Posts

Integrated Marketing Approach; Why Your Business Needs One

July 27, 2017 // By: Amanda Nickels

It’s never been more critical to maximize your investment in a marketing agency for your business. More specifically, a marketing agency that adopts a fully-integrated approach.

Integrated advertising is a combination of many media resources (tv, radio, print, search, social, mobile, etc.). Leveraging these tools to create a more memorable and complete experience for your consumer requires an approach that applies all of these factors, not just one channel.

Your Quick Checklist for Creating Compelling Calls to Action

October 13, 2016 // By: Amanda Nickels

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on your site. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead.

What to Expect When You Hire an Integrated SEO Agency

June 11, 2016 // By: Amanda Nickels

You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the move. Now for the serious questions; where do you find the right agency and how can you know what to expect from them?

SEO Marketing Spending Will Be Worth $80 Billion by 2020

May 2, 2016 // By: Amanda Nickels

Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have become discouraged that getting ranked high in the search engines is an impossible feat. Not to mention, apart from these never-ending major updates that have caused businesses to fear Google more than ever, there are thousands of tiny changes that are happening all the time. With the overpowering rise of mobile domination in SEO and the threats of social media outlets like Facebook, Google is constantly covering their tracks to ensure they stay on top.

Improving Click-Through Rate from Search to Landing Page

April 22, 2016 // By: Amanda Nickels

Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.