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The Daily Stream

Advertising News for the New Media

Ashley Clark

Recent Posts

Powerful Ways to Grow Your Email List

December 19, 2016 // By: Ashley Clark

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.

Why Stories Are Critical for your Digital Marketing Success

June 1, 2016 // By: Ashley Clark

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.

How to Utilize Digital Marketing in Healthcare

April 10, 2016 // By: Ashley Clark

There’s an overall trend in the healthcare industry of clinicians, physicians, and patients utilizing smartphones and other mobile devices as part of their everyday activities. For medical professionals, this use varies from accessing patient or drug information or reference tools to communicating with patients and medical staff, according to the Wolters Kluwer Health 2013 Physician Outlook Survey.

The Science of Neuromarketing

March 19, 2016 // By: Ashley Clark

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or so. Since it’s so new, we decided to hit the pavement and learn more about the topic and how you can use it to boost your marketing strategy. Here’s what we found.

Where to Start When Creating Your Marketing Strategy for 2016

January 13, 2016 // By: Ashley Clark

In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice from a marketing professional who has looked at your analytics data or has in-depth knowledge of what works in your specific industry, they can’t actually give you any advice on your business.

Educate Your Prospects, Don't Sell

December 15, 2015 // By: Ashley Clark

Once upon a time, people commonly invited a traveling salesperson into their living room, offered them a glass of iced tea, and listened attentively to a product demonstration. Today, the only salesperson you want to show up at your front door is a Girl Scout with delicious cookies.

Big Changes in Local SEO: Your Guide to Google's Local Snack Pack Results

September 2, 2015 // By: Ashley Clark

Local Snack Pack: More Than a Pudding Cup

3 Ways To Drive Results With Content Marketing

September 2, 2015 // By: Ashley Clark

Content marketing gives you an opportunity to connect with your potential customers in a way that is different from other marketing techniques. While other forms of marketing are good for gaining awareness and building your brand’s image, content marketing works to build a deeper connection.

3 Tips to Creating a Compelling 'About Us' Page for Your Business

March 26, 2015 // By: Ashley Clark

The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post

November 13, 2014 // By: Ashley Clark