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The Daily Stream

Advertising News for the New Media

Christina Davidson

Recent Posts

How Integrated Marketing Can Evolve Your Brand

September 14, 2017 // By: Christina Davidson

As a business owner or marketing manager, you may have heard the term integrated marketing thrown around in huddles, brain storms or meetings with the team. As marketing evolves in the digital world, professionals, like yourself, are finding that an integrated marketing approach may be the solution to evolve your brand.  

Calls to Action: Best Practices for Effective CTAs

October 17, 2016 // By: Christina Davidson

Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of call to action, call to action phrases, how to write a call to action and ultimately design a CTA that will convert visitors into leads!

What People Hate About Your Website (and how to fix it)

September 22, 2016 // By: Christina Davidson

We all know that it’s important to put your best foot forward especially if it’s a job interview, first date or a meeting. Appearance is a key indicator to the state, condition or style that we appear and this outward look tells others a lot about ourselves. So, if these sensory aspects are so important for our own personal impressions, shouldn’t your website be the same for your business?

How to Apply Integrated Marketing to Your Marketing Strategy

June 27, 2016 // By: Christina Davidson

Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on the right medium at the right time while still providing a consistent message and experience to your consumer?

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

May 8, 2016 // By: Christina Davidson

Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities.