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The Daily Stream

Advertising News for the New Media

Dan Petrovitch

Recent Posts

The Importance of Direct Mail

August 17, 2017 // By: Dan Petrovitch

In this day and age, it can sometimes feel like direct mail is dead. With all these high-tech marketing channels to master – from SEO and inbound to social media and email who even has time to worry about direct mail anymore? 

We’re here to tell you some great news: direct mail isn’t dead! At Stream Companies, we want to help you understand exactly what direct mail is, why you need it, and how it can contribute to your organization’s marketing goals. 

What are 301 Directs and Why Do You Need Them?

June 2, 2017 // By: Dan Petrovitch

A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the address for page A, it’ll send them to page B.

Furthermore, it’ll group different URLs together for search engine optimization purposes. So, in this example, hits for both addresses (A and B) will contribute to a common domain authority score. Check out Moz’s helpful article for more information about domain authority.

Why Do You Need to Set Up a 301 Redirect?

There are several reasons to create a 301 redirect.