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The Daily Stream

Advertising News for the New Media

Daniel Woods

Recent Posts

Stay Ahead of the Game: Connect Your Website To The Google Search Console

December 22, 2016 // By: Daniel Woods

What is Google Search Console (Webmaster Tools)?

Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but not appearing in the top page of the search results, Google Search Console can help explain why and guide you to improving your position in the search results.

How to Build a Successful Link Building Strategy

October 3, 2016 // By: Daniel Woods

Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website.

How To Stay Connected To Your Customers Until They Are Ready To Buy

September 20, 2016 // By: Daniel Woods

In the automotive industry, we know our customers are doing a ton of research online before they make a purchase in our showroom. If we don’t impress our customers at first glance with our website, provide them excellent downloadable content to help navigate them through their buying journey, and stay connected with them while they are still deciding if and when they are ready to buy, we could be missing out on a large portion of sales volume for the month.

Top Ways to Optimize Your Product Landing Pages

May 14, 2016 // By: Daniel Woods

Managing a high-volume ecommerce website and the complexities of the store is often time consuming. The first step is to get visitors to the site and shopping the products. The next step is to analyze the data of each product and its conversions.

Creating Landing Pages That Convert!

April 18, 2016 // By: Daniel Woods

Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page.

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?

What to Do When Your Lead Goes Cold

January 17, 2016 // By: Daniel Woods

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers.

Increase Your Sales with Lead Nurturing

December 22, 2015 // By: Daniel Woods

Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and brochures all play a major role in bringing customers to your business. The popularity of the internet has created new opportunities to market your business as well as marketing saturation.

The Importance of Keeping Your Website Fresh for SEO

November 18, 2015 // By: Daniel Woods

Secrets Revealed for Ranking High in Google

Constantly attempting to deliver picture-perfect results to millions of people on billions of searches, Google’s efforts to maintain its reliability for everyone is ongoing and challenging. However, Google has figured out a way to better their search results. It’s called QDF, and I’m about to dissect the Google Freshness score by decoding what’s inside their patents.