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The Daily Stream

Advertising News for the New Media

Erik Krass

Recent Posts

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.

5 Quick Steps to improve your Website’s SEO

September 15, 2016 // By: Erik Krass

If you’re a regular reader of Stream Companies’ blog, I’m sure by now you’re highly aware of what Search Engine Optimization (SEO) is. However if you’re new here, SEO is the process of getting your site to appear at the top of a search engine via organic search.

Onsite vs Offsite SEO Introduction

June 9, 2016 // By: Erik Krass

Let’s just quickly refresh ourselves on what Search Engine Optimization (SEO) is.

What Is Duplicate Content?

May 12, 2016 // By: Erik Krass

Search engine optimization (SEO) is all about driving traffic to your website by increasing its ranking on search engines. In the SEO world, there are certain factors we like to avoid in fear of having them negatively influence a site’s ranking. Duplicate content is one of those factors.

Guide to Meta Descriptions

April 20, 2016 // By: Erik Krass

All right, let’s talk about meta descriptions!

Your Site Has Been Hacked, Now What?

March 23, 2016 // By: Erik Krass

Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase in hacked site reconsideration requests. With these increased numbers, it’s important to be prepared in case your site gets hacked. So if you happen to Google your businesses and see a hacked notice, don’t panic. Follow these steps below.

Improve Your Online Reputation

February 17, 2016 // By: Erik Krass

Building a great brand takes time and dedication. A big part of your brand is your business’ reputation. Thanks to the internet, word of mouth can travel faster than ever. A disgruntled customer now has the ability to log into a review site, leave a review, and spread their word like wildfire.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.

Creating Outreach Emails That Generate Leads

December 13, 2015 // By: Erik Krass

One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites.

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.