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The Daily Stream

Advertising News for the New Media

Jacquelyn German

Recent Posts

Understanding Social Media ROI

November 15, 2016 // By: Jacquelyn German

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment.

Sesame Rockwood Camps Social Media Marketing Case Study

September 30, 2016 // By: Jacquelyn German

The Challenge: Going beyond likes & engagement to connect with potential campers.

Sesame Rockwood & Rockwood Adventures are a well-known summer camp and travel program, providing families in the Greater Philadelphia area with safe and exciting camp options for well over 60 years. In the beginning of summer 2015, the main goals of our digital advertising efforts were to grow the brand and community, engage with campers and parents, and encourage conversions on the “contact us” form on the website.

Which Social Networks are Right for My Business?

June 30, 2016 // By: Jacquelyn German

When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media.

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

February 24, 2016 // By: Jacquelyn German

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?