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The Daily Stream

Advertising News for the New Media

Jennica Torio

Recent Posts

Why You Need Conversion Rate Optimization now

August 3, 2017 // By: Jennica Torio

Back in the day, a website put a business at the forefront of digital advertising. Now, having a responsive and optimized website won’t be enough to boost your online presence, especially since everyone from start-ups to big corporations has one too.

To set yourself apart from the competition, you need more than just a website. You need something that will attract visitors, something that will turn them into customers.

You need conversion rate optimization.

Emotion Detection Technology

March 1, 2017 // By: Jennica Torio

Emotions—they make us laugh, cry, and if you’re like any one of the millions of online consumers, emotions also influence
 your purchase decisions. Think about it. Have you ever spontaneously bought something you didn’t need when you were having a bad day? If so, you have your emotions to thank for that.

Email Marketing Mistakes You Should Avoid

June 25, 2016 // By: Jennica Torio

Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success.

Why Stories are Critical to Inbound Marketing Success

May 30, 2016 // By: Jennica Torio

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this post. That’s when it hit me. All I need to do is tell a story.

How Google’s Text Ad Changes Will Affect Your Business

February 24, 2016 // By: Jennica Torio

Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried about what this means for their marketing efforts.

Creative Ways to Use Periscope to Boost Your Business Online

February 22, 2016 // By: Jennica Torio

First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media and content marketing campaign.

The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

January 21, 2016 // By: Jennica Torio

Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile platforms. While these are great new trends, the biggest marketing game-changer for 2016 really is relationship marketing.

How to Optimize a Blog Post in 3 Steps

December 23, 2015 // By: Jennica Torio

Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition.

3 Tips for Improving the Quality of Your Business' Content Today

April 29, 2015 // By: Jennica Torio

4 Types of Content That are Essential to Your Dealership's Digital Strategy

March 17, 2015 // By: Jennica Torio