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The Daily Stream

Advertising News for the New Media

Jenny Prikockis

Recent Posts

Why You Need HTTPS Enabled on Your Website

February 13, 2017 // By: Jenny Prikockis

In today’s digital age, security breaches have made consumers more cautious about where and how they do their shopping, online and off. To combat this, credit card companies, brick and mortar stores, and website owners are all trying to do their part to improve security measures. For website owners that method is enabling HTTPS.

Could Your Inbound Marketing Be Doing More? Check Your Current Strategy at the Door

May 24, 2016 // By: Jenny Prikockis

Inbound marketing revolves around relevancy. In the words of HubSpot, the inbound methodology’s primary goal is to “create and deliver content that will appeal to precisely the right people, in the right places, at just the right times.” That’s a lot of rights to, well, get right.

The 7 Deadly Sins of Content Marketing

February 16, 2016 // By: Jenny Prikockis

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your business, and punishable by the big G? Keep reading to find out.

5 Email Subject Lines That Killed the Sale

December 7, 2015 // By: Jenny Prikockis

Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the chaos and getting your recipient to (intentionally!) click and carry through.

How to Reach More of Your Audience with Inbound Marketing

September 2, 2015 // By: Jenny Prikockis

The highly competitive digital arena can make engaging with and even being found by your audience extremely challenging. Inbound marketing is a comprehensive solution that helps many businesses further expand and connect with their customer base. Here’s how inbound marketing can help you to reach more of your audience.