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The Daily Stream

Advertising News for the New Media

Keisha James

Recent Posts

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Different Types of CTAs You can put on Your Blog

October 20, 2016 // By: Keisha James

Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do you get them to take their next step into their buying journey to use your products and services?

Optimizing Graphics for SEO 101

September 27, 2016 // By: Keisha James

Did you know that a whopping 65% of the world’s population are visual learners? That means that well over half of the world’s population can be placed into two styles of learning: visual-linguistic, and visual-spatial. These two forms of visual learning focus on engagement with written language; such as reading and writing, as well as visual materials found on the web; like videos, webisodes, and pictures.

FIAT of Manhattan Automotive Case Study

August 11, 2016 // By: Keisha James

Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be driving conversions for your dealership since parking in downtown Manhattan isn’t cheap and competition for space is high, but it’s not.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

How SEO Benefits Your Business

May 20, 2016 // By: Keisha James

SEO may be a new acronym for some, like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.

How Stream Does SEO

May 4, 2016 // By: Keisha James

Marketers and business executives all over the world are experiencing the same three problems: how to get more quality traffic to their websites, how to maintain their traffic, and how to convert more quality leads.

Best Piece of SEO Advice for 2016

February 14, 2016 // By: Keisha James

We all know the great impact organic search has on generating traffic and leads to your website or blog, and 2016 is a big year for Google algorithm updates. With prancing pandas and peppy penguins assimilating their way into Google’s core algorithm, keeping your website’s backlink profile maintained and the content on your website in top optimization shape is more important now than ever.

Questions to Ask When Creating Your Buyer Personas

January 15, 2016 // By: Keisha James

Across all fields of industry businesses, marketing executives and business owners are continuing to improve the way they sell their products or services. Although this can be challenging at times, it becomes a much easier process when you have a target audience to market to consisting of the right buyer persona.

Warm Up Your Leads This Holiday Season

December 21, 2015 // By: Keisha James

Lead nurturing can be one of the most effective marketing strategies your business implements this holiday season. From collecting important contact information to help guide your prospects through their buyer journey to staying top of mind for your prospects, lead nurturing provides an automated way to give your prospects exactly what they need at the right time.