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The Daily Stream

Advertising News for the New Media

Kelsey McKee

Recent Posts

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

How to Include Your Employees In Your Social Media Strategy

June 15, 2017 // By: Kelsey McKee

As people (especially younger generations, like millennials) become increasingly desensitized to advertising, you must
start thinking of new, innovative ways to get your brand’s message received.  Studies show that with the rise of social media,consumers are relying less on ads and more on their peers’ opinions and experiences when making decisions, especially with purchases.  One easy way to capitalize on this trend is by using your own employees to share your brand messages.