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The Daily Stream

Advertising News for the New Media

Krista Meiers

Recent Posts

The Puzzle of Integrated Marketing and How to Solve It

August 24, 2017 // By: Krista Meiers

Ever have those morning where you are running around and can't find what you need? You find your phone, but realize you don’t have your car keys? You find your car keys then where did you put your phone? When all the pieces are scattered how are you supposed to get anywhere on time? This small philosophy can be applied on a larger scale to a business’s marketing strategy. Without all the pieces, customers are just running around looking at small pieces of a much larger picture and never showing up on time – at your door!

You are promoting your business through all these different channels; your website, social media, direct mail, emails, radio, and TV, but for some reason the dial just isn’t moving. You're not getting the results you need to grow your business. Each channel of marketing, like the ones listed above, are just little pieces that need to be working together to lead the customer to your business. Back to the phone and car keys example, if your phone and cars keys were in eye sight of each other, you would have had both and been on your way faster. The same is true for your marketing strategy. When your strategy is aligned you can drive leads and close deals faster.

Let’s look at an example of bringing all the little pieces together through one of the largest Honda Dealerships, Norm Reeves Honda Superstore in Cerritos, CA.

Why Storytelling Will Accelerate Your Sales Funnel

March 6, 2017 // By: Krista Meiers

Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest.

Below are two stories to introduce Stream Companies. Take a read and let’s discuss which one creates a stronger connection and why.

Surprising Ways to Reach Google

December 8, 2016 // By: Krista Meiers

Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up to weeks! Then there is always the possibility that something might go wrong.  Throughout this blog post, I will take you through different situations that can occur with having your business listed on Google and the exciting avenues you can take to talk with Google.