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The Daily Stream

Advertising News for the New Media

Matt Jobs

Recent Posts

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

December 8, 2016 // By: Matt Jobs

Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing, there is still a way to get your message across and grab the attention of today’s buyers: writing scannable copy.

Your Competition is Using Content Marketing to Sell More Cars. Are You?

August 1, 2016 // By: Matt Jobs

Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you sell more cars so you can keep up with, and eventually surpass, the competition.

9 Different Ways You Can Offer Value to Prospects at Every Stage of Their Buyer’s Journey

June 5, 2016 // By: Matt Jobs

Value is synonymous with importance and worth. As a thought leader, you need to demonstrate both to your prospects. When a prospect comes to your site with a problem, and they’re seeking a solution, you can demonstrate your value to them in many ways. The key is figuring out which stage of the Buyer’s Journey they’re in and what you can do to provide value to them to move them along on to the answers to their problem.

5 Landing Page Mistakes Hurting Your Results

May 6, 2016 // By: Matt Jobs

When you’re trying to convert your website visitors into leads, the most effective way to do so is through landing pages. This is where you offer your potential client an answer to the problem that brought them to your site in the first place.