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The Daily Stream

Advertising News for the New Media

Samantha Cojocariu

Samantha Cojocariu is a Social Media Coordinator at Stream Companies. When she’s not browsing for the best emoji to use for her clients’ Facebook posts, she can be found at a local community theatre or walking her sweet pup, Wednesday.

Recent Posts

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why: