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The Daily Stream

Advertising News for the New Media

Tina DiSerafino

Recent Posts

Why Digital Advertising is a “Must-Have” for Your Business

August 10, 2017 // By: Tina DiSerafino

Times have changed and so has the way your potential customers process information. Our world has never seen so many innovative technologies such as Facebook and the creation of them only continues to grow. Because of this, Digital Advertising should be considered a priority to have for your business to drive sales and ROI. Let’s explore 3 areas of Digital Advertising that touch on all aspects of a buyer’s journey:

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.

eBooks: How Stream Takes Them to the Next Level

April 24, 2016 // By: Tina DiSerafino

In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No one was talking to the voice assistant on their phone asking where to find the closest coffee place.

Why You Won’t Recognize SEO in Years to Come

March 13, 2016 // By: Tina DiSerafino

If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another five years? We can’t exactly answer that question, but what we do know is that it won’t look like it does at this moment.

3 Reasons Why SEO Is the Best Investment for Your Business

February 4, 2016 // By: Tina DiSerafino

Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy.

How to Improve Your Online Display Ads

December 26, 2015 // By: Tina DiSerafino

While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and buy what they’re selling?

How Local Content Can Help Boost Your SEO Strategy

November 14, 2015 // By: Tina DiSerafino

In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in the geographic area you are currently searching from. Because of this change, your local SEO just became more important than ever when it comes to increasing presence in the areas you wish to target.

Evergreen Content 101: How to Win Every Time

October 9, 2015 // By: Tina DiSerafino

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

May 19, 2015 // By: Tina DiSerafino

When it comes to optimizing your website, many factors play an important role in helping your website perform its best.

The 3 Most Common and Costly SEO Myths Revealed

January 22, 2015 // By: Tina DiSerafino

Throughout the years, not only has SEO been constantly changing and evolving, but several fallacies also have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a perplexing place, but there are a few myths we would like to settle the score with.