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The Daily Stream

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How YouTube Can Help You Sell Cars

July 2, 2018 // By: Rachel Steinberg

Nowadays, selling cars is more than just serving individuals when they step inside your dealership—you need to let people know you exist, and why you’re worthy of their business.

Having videos on YouTube is one way of doing this. Not only is the platform popular, but it’s also one of the most cost-effective ways to reach a huge customer base.

Below are some great reasons why and how YouTube can help you sell more cars...

Wide Reach

It’s no secret that YouTube is widely used around the world. In fact, it’s the third most frequently visited website, behind Google and Facebook. It’s also the second largest search engine, behind Google.

YouTube is visited by over one billion people each month, and it’s great to reach that all-important demographic of 18- to 34-year-olds. That’s because videos on YouTube will reach this demographic in the United States more than all the currently operating cable networks combined.

By reaching such a wide audience, you’ll have a better chance of getting your dealership’s name out there. And by doing that, you’ll get more traffic to your website, which will convert into potential customers.

Searchability

It’s great that your YouTube videos can potentially reach such a wide audience. However, people need to find you first. Luckily, having videos on this platform will make you more visible on Google. If you ever use this search engine, you’ll know that search results are more than just written articles. They’re also maps, images, and—of course—videos.

Google considers videos just as important as text-only web pages. For example, if you were to type “used cars for sale” into Google, you’d get almost 780 million results. Click on the videos tab, and you’d get over 47 million results. For those who are already searching on YouTube, typing that same “used cars for sale” phrase will get you almost two million hits.

With these numbers, it’s easy to think that your videos will get lost in the mix. However, you can increase your presence by optimizing your YouTube channel. To do this, simply update or change:

  • Title of channel
  • Channel icon and art
  • Description of channel
  • Keywords

You’ll also want to add a verified website and social media links, to tie all your pages together and make your dealership more established online.

Creating the Right Content

Since you know that YouTube reaches millions of people, you need to make content that’s relevant to your business.

There are several types of videos that you can create, such as...

  • Testimonial videos
  • Car reviews/comparisons
  • FAQ videos

By having the right content, you’ll come across as a thought leader in the industry. When customers are researching for a new car, they want to turn to someone who knows what they’re talking about. This will build trust, which will ultimately have you earning their business.

Learn More About Selling Cars Through YouTube

As you can see, YouTube can be incredibly useful when it comes to selling automobiles. At Stream Companies, we’ll create YouTube videos that’ll grab your audience’s attention while also delivering a compelling message.

Our in-house team of directors, animators, camera operators, and editors will work on the entire production, from start to finish. Plus, with the video advertising services we provide, you’ll be driving real foot traffic to your dealership before you know it.

Contact us today to get started.

Topics: content creation, YouTube, Searchability