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The Daily Stream

Advertising News for the New Media

Creating Landing Pages That Convert!

April 18, 2016 // By: Daniel Woods

Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page.

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.