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The Daily Stream

Advertising News for the New Media

Inbound Marketing 101

May 10, 2016 // By: Stream Companies

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision.

3 Ways Your Advertising Vendors Are Failing You

March 29, 2016 // By: Christopher Wirth

As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according to an online study of 1,900 business leaders.

Keywords: Dead or Alive?

October 3, 2015 // By: Stream Companies

Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers would overload pages with keywords, resulting in irrelevant and poorly written content.

3 Ways To Drive Results With Content Marketing

September 2, 2015 // By: Ashley Clark

Content marketing gives you an opportunity to connect with your potential customers in a way that is different from other marketing techniques. While other forms of marketing are good for gaining awareness and building your brand’s image, content marketing works to build a deeper connection.

How to Reach More of Your Audience with Inbound Marketing

September 2, 2015 // By: Jenny Prikockis

The highly competitive digital arena can make engaging with and even being found by your audience extremely challenging. Inbound marketing is a comprehensive solution that helps many businesses further expand and connect with their customer base. Here’s how inbound marketing can help you to reach more of your audience.

Are you in Charge of Vendor-Juggling at your Business?

July 29, 2015 // By: Amol Waishampayan

Are you the Manager of Vendor Juggling at your Business?
TIME TO THINK ABOUT ONE COMPANY, ONE MESSAGE.

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

5 Reasons Your Vehicle Details Pages Are Failing to Convert

March 26, 2014 // By: Stream Companies

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

March 20, 2014 // By: Stream Companies

If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone.  It has created a world in which we no longer race to the computer, but just whip out our phone.  This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.

How Dealerships Can Use Social Media to Get Referrals

March 3, 2014 // By: Julia Giacoboni