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The Daily Stream

Advertising News for the New Media

Work With Factory Messages, Not Against Them!

March 18, 2013 // By: Stream Companies

Let’s face it. Tier I, Tier II and Tier III are vastly different in their unique messages.

A New Kind of Advertising? It's in the Bag.

March 8, 2013 // By: Stream Companies

How Far Is Too Far?

October 12, 2012 // By: Stream Companies

In advertising, we’re asked to “think out of the box.” Stream Companies is actually pretty hardcore about creativity. I mean, have ya checked out our recent webisode? Dudes put me in a box to really make me think creatively. However, there’s a slight difference between creativity…and…balls to the wall crazy, as in shocktastic, disgusting and gross.

Who’s Winning the Presidential Race on Social Media?

September 18, 2012 // By: Stream Companies

In 2008 the Barack Obama campaign made headlines as it harnessed new tools like Facebook and Twitter on its way to victory. This year both Presidential campaigns are devoting considerable resources to their digital efforts.

Step Back, Political Ads!

September 13, 2012 // By: Stream Companies

We've all heard the banter. The bashing. The stories. The promises. The Presidential election is quickly approaching, and the candidates have been making sure that their fellow Americans don’t forget it. They’ve posted billboards on major roadways and taken up space in local newspapers, reminding citizens to vote and to tune in to each party’s conventions. It is no secret that both presidential hopefuls budget millions upon millions of dollars to help them connect with their potential voters. Regarding the media markets, Philadelphia was forecasting roughly $25 million dollars in political advertising, and Virginia has seen approximately $20 million dollars since May 1st.

Break Out Of The Busy Trap

September 5, 2012 // By: Stream Companies

A recent article from The New York Times brought “The ‘Busy’ Trap” to light. We live in an age where everyone expects everyone to be busy; otherwise, they’re just drifting along, assumedly lazy.

Let's Get Gridiculous!

August 20, 2012 // By: Douglas_Sitvarin

A grid system can be a designer’s best friend! That’s because the grid system works in the background of page layout, making sure that all content is well positioned. The grid system applies to all forms of design- posters, banners, etc., and you’ll most easily notice grids in action when you see any newspaper since the text is already set up on grids/columns. One grid is versatile and allows for many layouts, as sections are resized.

Spoiled...Rotten?

August 1, 2012 // By: Stream Companies

 

Best Facebook Ads Practices for Auto Dealers

July 12, 2012 // By: Bill Parlaman

Facebook advertising has gotten a lot of press lately with the news of General Motors pulling its ads because they were deemed “ineffective.” Despite GM’s decision, Facebook ads remain a strong option for automobile dealers as one the most targeted forms of advertising available today and here’s why…

SEO, SEM, Inbound Marketing - What?

July 10, 2012 // By: Stream Companies

Words like SEO, SEM, PPC, CPM – These are acronyms that, for some of us, mean a lot. To many others, they’re just a bunch of letters that are supposed to mean a lot. So, our Inbound Marketing (the all-inclusive term for the confluence of SEO, SEM, and Social) experts have put some pointers together.