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The Daily Stream

Advertising News for the New Media

Are you in Charge of Vendor-Juggling at your Business?

July 29, 2015 // By: Amol Waishampayan

Are you the Manager of Vendor Juggling at your Business?
TIME TO THINK ABOUT ONE COMPANY, ONE MESSAGE.

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

How To Use Ad Extensions To Improve Your Ad Rank

November 18, 2013 // By: Stream Companies

To further improve their ad opportunities, and provide customers with more useful search results, Google recently added a new metric to AdWords, called Ad Rank: a calculation based on the combination of Quality Score and the amount you bid on a given keyword.

Making the Most of a Baby Budget

September 18, 2013 // By: Julia Giacoboni

I love to complain. I’m pretty good at it – traffic, bills, annoying neighbors, etc. You name it – I can complain about it. Some artists work in clay or watercolors – I work with words and I use them to lament. Either way – I’d call it something I’m an expert at. Julia Giacoboni: social media manager, Mr. Peanut aficionado, professional bellyacher.

How To Get People To Read Your Content

July 26, 2013 // By: Michelle McGowan

“No one’s going to read it anyway” and Other Woes of a Copywriter

So you’ve sat with your copy document for hours – switched a few words here and there, added some commas, whipped out that thesaurus you got in high school – and made it just right. It’s a good feeling, huh? Now when millions of people land on this website, they’re going to have the absolute best, most comprehensive understanding of the product, its benefits, and how it will impact their day-to-day life.

2014 - The Year of Predictive Analytics for SMBs

June 26, 2013 // By: Stream Companies

I know what you’re thinking.  The summer of 2013 has just begun.  Why on earth would I think about 2014, let alone make predictions for next year?

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies

PPC.

Daft Punk: PR, Product Marketing, and Social Media Strategies From Daft Punk

May 8, 2013 // By: Stream Companies

It's been eight years since the helmet-wearing French electronic duo Daft Punk last-released a new studio album.

The @font-face of Your Site

March 22, 2013 // By: Holly Butterfield

When you go to a website, what catches your eye? Most people might say 'the pictures.' There is a lot of focus on the imagery of a site, but the typography can be not only as eye catching, but even more important. The text on your site is where viewers will get their information, so it needs to be clear, catchy, and precise; it can both make and break a site's theme. CSS3 has taken the next step forward in design to provide designers with a huge new tool called @font-face, which lets designers, for the first time, easily upload a web-acceptable font to a server and be used for a site.

A New Kind of Advertising? It's in the Bag.

March 8, 2013 // By: Stream Companies