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The Daily Stream

Advertising News for the New Media

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies

How Businesses Use Google AdWords Review Extensions To Attract Qualified Prospects

January 27, 2014 // By: Stream Companies

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

What You Need To Know About Choosing Your PPC Budgets

July 25, 2013 // By: Stream Companies

One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?”

How The Google Carousel Changes The Look Of Local Search

June 25, 2013 // By: Bill Parlaman

Google has just launched a new look to their local search pages for desktop users called "Google Carousel."

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies

PPC.

How to Write Powerful, Successful and Intriguing PPC Ad Copy

April 26, 2013 // By: Stream Companies

Your PPC ad copy is the first impression that your business will make to a potential client.

Google’s New Advertising System

November 12, 2010 // By: Stream Companies

New System Expands Product Ad in Search Result, Google will receive Cut of the Sales