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The Daily Stream

Advertising News for the New Media

Light at the End of the Recession Tunnel

December 29, 2010 // By: Stream Companies

The end is in sight...of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

Geotargeted Ads Double by 2013

December 9, 2009 // By: Stream Companies

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.