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The Daily Stream

Advertising News for the New Media

The Dos and Don’ts of Attack Ads

June 24, 2009 // By: j_brennan

During tough times the gloves come off.  You start seeing more and more attack ads... ads in which one brand chooses to compare itself with a competitor in a way that could damage the integrity of either party.  The format is as old as advertising itself and can net you huge gains or huge lawyer fees.