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The Daily Stream

Advertising News for the New Media

The Key to Reaching Baby Boomers Online

June 24, 2009 // By: j_brennan

It’s a long standing tenet of modern marketing:  where Baby Boomers go, advertisers follow.  At 76 million and counting, the Boomer demographic (those born in the post-war boom between 1946 and ’64) does after all compromise the majority of consumers in this country.  So why are less and less resources being used to target Boomers online?