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The Daily Stream

Advertising News for the New Media

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?