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The Daily Stream

Advertising News for the New Media

How to Effectively Utilize Marketing Collateral When Rebranding Your Business

March 5, 2013 // By: Stream Companies

There comes a point at which your business needs a change and a big one at that; it’s time for your company to consider rebranding.

Battling the Catch-Up Game at the Office

February 5, 2013 // By: Stream Companies

There are countless times in a single week that we have all thought to ourselves, “Wow. I just can’t keep up. Work keeps on piling on!”

4 Easy Steps to Make Your Email Marketing Effective

January 9, 2013 // By: Stream Companies

There’s been a lot of talk about social media marketing and what it can do for your business. While there’s no ignoring the impact of social media on the marketplace, we can’t forget to consider one incredibly powerful medium: e-mails.

Make a Better First (Web) Impression!

December 4, 2012 // By: Stream Companies

You may have taken the time to reflect on what worked and what didn’t work last year – if you have, you’ve already made an excellent head start to the New Year! Now it’s your time to decide what you’ll do in the next few months! This is a great opportunity to review your current website and see what needs to be changed.


Your website is a key part of your business identity. Customers will most likely search online for information about your business and the products and services you provide. You need to ensure your first impression – your website – makes a great impact!


Take a little time to review your current site and ask yourself what you like about it, things you don’t like and things you’d like to add to the site. Just these simple questions can help point you in the best direction when updating or redesigning your website.


After you’ve taken some (or a lot) of time to review your website, set up a meeting with an experienced web design team and take it from there. With the New Year come new opportunities! Don’t let this chance pass you by!

Rep Your Brand at Tradeshows and Grab Their Attention!

November 5, 2012 // By: Stream Companies

In the past, we’ve discussed different aspects of an upcoming tradeshow...
Great salesmanship. Marketing collateral to back up your networking.
These are all important when it comes to tradeshow success.

Stop, Look and Listen.

October 2, 2012 // By: Stream Companies

It’s October already. That’s right, Oc-to-ber. Hard to believe 2012 has flown by so quickly, but sure enough, this year will soon be over! We’re in the thick of the Q4 rush right now. So, take this opportunity to reflect on what’s worked in years past and throughout this past year. Use the time to ask yourself some important questions now before you get a jump on next year’s plans.

Break Out Of The Busy Trap

September 5, 2012 // By: Stream Companies

A recent article from The New York Times brought “The ‘Busy’ Trap” to light. We live in an age where everyone expects everyone to be busy; otherwise, they’re just drifting along, assumedly lazy.

The Evolution of Websites

June 4, 2012 // By: Erin Gallagher

Over 20 years ago, Tim Berners-Lee published the first ever website (http://info.cern.ch/). And since 1991, websites sure have changed.

Get Your On Hold Message On Point

May 8, 2012 // By: Stream Companies

We’ve all been there. You call a company, and then you wait…on hold. Seconds? Minutes? Hours? It doesn’t matter. No one is particularly happy about being on hold. That static ridden rendition of the Girl from Ipanema, or worse yet, absolute silence can speak volumes about a company.

Postcard Campaigns: Creative, Informative, Easy

April 2, 2012 // By: Stream Companies

Staying in contact with clients, whether they’re new, potential or longstanding, is incredibly important. You must consistently communicate information about your business to your client.