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The Daily Stream

Advertising News for the New Media

The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

January 21, 2016 // By: Jennica Torio

Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile platforms. While these are great new trends, the biggest marketing game-changer for 2016 really is relationship marketing.

The CEO's Guide to Lead Generation

December 19, 2015 // By: Meghan Garrity

Before the internet, companies relied on push marketing to generate business and brand awareness. But then the digital revolution came along and turned those traditional techniques on their head, resulting in a more sophisticated and market-savvy consumer base than ever before.

The Art of a Salesman

September 14, 2011 // By: Stream Companies