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The Daily Stream

Advertising News for the New Media

Your Competition is Using Content Marketing to Sell More Cars. Are You?

August 1, 2016 // By: Matt Jobs

Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you sell more cars so you can keep up with, and eventually surpass, the competition.

eBooks: How Stream Takes Them to the Next Level

April 24, 2016 // By: Tina DiSerafino

In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No one was talking to the voice assistant on their phone asking where to find the closest coffee place.

The Science of Storytelling: Using Stories to Engage Website Visitors

March 15, 2016 // By: Meghan Garrity

Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you can’t derive from facts and figures.

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.

Evergreen Content 101: How to Win Every Time

October 9, 2015 // By: Tina DiSerafino

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post

November 13, 2014 // By: Ashley Clark

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

Using Content To Influence Your Customer’s Buying Process

June 4, 2014 // By: Sarah D'Andrea

Conquering the Multi-Location Content Marketing Dilemma

April 4, 2014 // By: Sarah D'Andrea