<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

How to Use Content Marketing to Retain Your Customers

August 7, 2016 // By: Meghan Garrity

Bringing in new car shoppers is key to the survival of any dealership. However, it costs businesses six to seven times more to attract a customer than it does to retain one, according to the White House Office of Consumer Affairs. That means you need to keep your current customer base engaged if you want your dealership to thrive.

Your Competition is Using Content Marketing to Sell More Cars. Are You?

August 1, 2016 // By: Matt Jobs

Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you sell more cars so you can keep up with, and eventually surpass, the competition.

Top Ways to Optimize Your Product Landing Pages

May 14, 2016 // By: Daniel Woods

Managing a high-volume ecommerce website and the complexities of the store is often time consuming. The first step is to get visitors to the site and shopping the products. The next step is to analyze the data of each product and its conversions.

The Science of Storytelling: Using Stories to Engage Website Visitors

March 15, 2016 // By: Meghan Garrity

Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you can’t derive from facts and figures.

Keywords or Topics: What’s More Important?

March 9, 2016 // By: Daniel Woods

 Achieve Broad Rankings with Topical Pages

In the world of content marketing, the conversation of keywords and topics comes up often. Do we just use keywords and build page after page to cover every keyword, or do we create just a few pages per topic to cover all of the keywords and keyword phrases?

Mobile Marketing Tips for 2016

February 21, 2016 // By: Stream Companies

By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time. You want to make sure that you’re part of this.

The 7 Deadly Sins of Content Marketing

February 16, 2016 // By: Jenny Prikockis

As our Google-governed realm advances so do the marketing practices that help us better connect with our customers. Are you committing content marketing sins that are outdated, costly for your business, and punishable by the big G? Keep reading to find out.

Content Planning for 2016: Where to Start

December 17, 2015 // By: Stream Companies

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016. Planning is crucial for a successful year of marketing, so it’s never too soon to think about your content. But sometimes it’s difficult to identify just where to begin.

How Local Content Can Help Boost Your SEO Strategy

November 14, 2015 // By: Tina DiSerafino

In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in the geographic area you are currently searching from. Because of this change, your local SEO just became more important than ever when it comes to increasing presence in the areas you wish to target.

4 Ways That Negative Reviews Can Help Your Business

November 7, 2015 // By: Stream Companies

Sounds counterintuitive, right? Why would negative reviews help your business?