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The Daily Stream

Advertising News for the New Media

Yes, Looks Do Matter: The Necessity of Well-Formatted Content

June 29, 2018 // By: Dan Petrovitch

Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog.

How can a good-looking blog help your business?

When it comes to generating traffic for your site, a well-formatted blog is your not-so-secret weapon.

Sharp, attractive copy will…

  • rank higher with search engines than its sloppy, unattractive counterpart.
  • …entice readers into staying on the page for much longer than they would have otherwise.
  • …foster a clearer, better understanding of your product and/or services.
  • …send a strong message about what you stand for as an organization.

And that’s just scratching the surface! There are plenty of other benefits to a great-looking website.

3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

January 8, 2015 // By: Stream Companies

Using Content To Influence Your Customer’s Buying Process

June 4, 2014 // By: Sarah D'Andrea

3 Reasons Your Customers Hate Your Content

February 12, 2014 // By: Sarah D'Andrea

Jump-Start Your Inbound Marketing Program In 2014

January 2, 2014 // By: Sarah D'Andrea

As we watched and analyzed the implementation and noteworthy success of inbound marketing programs throughout 2013, many business owners now have their sights set on launching their own inbound marketing program for their business in the New Year.

The 12 Days of SEO Christmas

December 13, 2013 // By: Stream Companies

It’s officially twelve days before Christmas, and in typical fashion, I was sitting in bumper-to-bumper traffic on 76 on my way home from a long days work as an SEO Strategist. As I pass the King of Prussia Mall, my mind starts racing about all the Christmas shopping I haven’t done, and all the gifts I would like for Christmas. As the Christmas song “The Twelve Days of Christmas” starts to play on the radio, I start to imagine, if Matt Cutts was Santa, what would I ask him for?

Content Marketing: What's Your Content Strategy For 2013 And Beyond?

January 29, 2013 // By: Stream Companies

We have all heard the familiar adage "content is king."