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The Daily Stream

Advertising News for the New Media

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

April 2, 2014 // By: Michelle Kelly

Not Optimizing for Local Search? You're Missing Out.

September 5, 2013 // By: Stream Companies

Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):

How to Write Powerful, Successful and Intriguing PPC Ad Copy

April 26, 2013 // By: Stream Companies

Your PPC ad copy is the first impression that your business will make to a potential client.

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.