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The Daily Stream

Advertising News for the New Media

The Secrets to Comparing and Evaluating Your Most Successful Social Media Channels

January 20, 2015 // By: Michelle McGowan

How to do it and why it's important

You’ve set up all the right social accounts and loaded them with all the right content to represent your brand. Great, but that’s just part 1 of your social media efforts.

Instant Re-Play: 5 Ways to Re-use Your Existing Video Content

April 17, 2013 // By: Dave Mazzoni

So, you’ve got some good video content that maybe ran through its broadcast lifecycle or has been gathering dust in a remote corner of your website. Time to take it out, give it a spit shine, and re-purpose it.

A Little Thank You Goes a Long Way

December 21, 2011 // By: Stream Companies

The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Sales Rates are Similar for Facebook Stores and e-Commerce Sites

March 18, 2011 // By: Stream Companies

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.

Social Sees Growing Importance to Search

February 25, 2011 // By: Stream Companies

 

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available to help their decision making.

Liked Results will show publicly shared or liked data by a friend below search results. This could assist in decision making when searching for a product or service; if a friend has liked one or more of the results it may help narrow down choices.

The change in search will no doubt bring about changes in SEO strategy, a brand’s social presence can now be used to boost SEO.

We will also see marketers targeting by likes in their ad campaigns as the like feature is seen in more online activities. Many marketers have already seen success by targeting their campaigns accordingly.

For more information on social marketing trends and news, please contact us at StreamCompanies.com

Google Becomes More Social

February 17, 2011 // By: Stream Companies

Google search integrates elements from Twitter, Flickr, and Quora

Our Favorites from JWT's 100 Things to Watch in 2011

January 7, 2011 // By: Stream Companies

JWT recently came out with a list of 100 things to watch for in 2011. Here are a few that stood out to us, let us know what you think!

Stream Video Update

January 7, 2011 // By: Stream Companies

http://vimeo.com/18536598