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The Daily Stream

Advertising News for the New Media

Effective Website Merchandising Strategies That Win Customers

December 7, 2016 // By: Alyson Stephan

When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out there, it can be overwhelming. Here are three of the most effective web merchandising strategies proven to win with customers.

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Smart Ways to Build Backlinks

October 31, 2016 // By: Erik Krass

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site now that it see others linking to it, and in turn, will increase your website’s rankings. Therefore it’s crucial to know how to earn or build backlinks. In this blog post we will discuss some helpful methods at building quality backlinks.

4 Pillars of SEO Strategy and Management

October 24, 2016 // By: Stream Companies

One: Identify Opportunities

Different Types of CTAs You can put on Your Blog

October 20, 2016 // By: Keisha James

Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do you get them to take their next step into their buying journey to use your products and services?

Calls to Action: Best Practices for Effective CTAs

October 17, 2016 // By: Christina Davidson

Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of call to action, call to action phrases, how to write a call to action and ultimately design a CTA that will convert visitors into leads!

Your Quick Checklist for Creating Compelling Calls to Action

October 13, 2016 // By: Amanda Nickels

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on your site. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead.

How to Build a Successful Link Building Strategy

October 3, 2016 // By: Daniel Woods

Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website.

Sesame Rockwood Camps Social Media Marketing Case Study

September 30, 2016 // By: Jacquelyn German

The Challenge: Going beyond likes & engagement to connect with potential campers.

Sesame Rockwood & Rockwood Adventures are a well-known summer camp and travel program, providing families in the Greater Philadelphia area with safe and exciting camp options for well over 60 years. In the beginning of summer 2015, the main goals of our digital advertising efforts were to grow the brand and community, engage with campers and parents, and encourage conversions on the “contact us” form on the website.

Collecting Leads on Facebook

September 29, 2016 // By: Kasey Cooper

With so many different social media platforms, it could be difficult deciding which ones are best for your business. However, with an average of 1.13 billion daily active users, there is one platform that is a must. What platform is that you ask? None other than Facebook.