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The Daily Stream

Advertising News for the New Media

How The Recent Facebook Data Breech Will Affect Your Business

June 12, 2018 // By: Shabria Davis

Unless you have spent the last few months off the grid, traveling the world and taking amazing Instagram photos, like everyone’s favorite social media friend “Myspace Tom”, you have heard about the Facebook data breech. After testifying before the US Congress, Mark Zuckerberg and his team over at Facebook decided to make some drastic changes to the platform, to ensure that users’ privacy would not be compromised again. While these changes are great security measures, they will affect your business’ Facebook advertising strategy.

Top Marketing Automation Mistakes to Avoid

March 23, 2017 // By: Lauren Byrnes

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you ask this group to buy something from you.

In fact, once you understand and successfully deploy one marketing automation campaign, you can simply, with a few minor tweaks, replicate it into several micro campaigns for each product or service you wish to offer.  When you become proficient at deploying these campaigns, you’ll feel like you’re “printing money” every time a new lead comes in.However, one minor mistake could cause a significant difference in the results of an automation campaign. Let’s examine some the minor mistakes to help maximize your marketing efforts, when fixed.

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.

Digital Marketing Doesn’t Just Mean Make a Website

June 3, 2016 // By: Keisha James

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people?

Why Stories Are Critical for your Digital Marketing Success

June 1, 2016 // By: Ashley Clark

The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story.

4 Tips to Make a Successful Marketing Video

January 23, 2016 // By: Erik Krass

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience.

4 Ways That Negative Reviews Can Help Your Business

November 7, 2015 // By: Stream Companies

Sounds counterintuitive, right? Why would negative reviews help your business?

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.