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The Daily Stream

Advertising News for the New Media

Optimal Mobile Optimization with HTML5 and CSS3

November 21, 2011 // By: Stream Companies

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Auto Shoppers Online

July 11, 2011 // By: Stream Companies

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Spending On “Traditional Media” Ads Stabilizes

May 24, 2011 // By: Stream Companies

Social Sees Growing Importance to Search

February 25, 2011 // By: Stream Companies

 

Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Bing, who recently partnered with Facebook, has created “Liked Results” which will show links that friends have shared or liked on Facebook.

Both Bing and Google are placing more emphasis on social for similar reasons. Social aspects of the internet enhance the user experience and users will want this social data available to help their decision making.

Liked Results will show publicly shared or liked data by a friend below search results. This could assist in decision making when searching for a product or service; if a friend has liked one or more of the results it may help narrow down choices.

The change in search will no doubt bring about changes in SEO strategy, a brand’s social presence can now be used to boost SEO.

We will also see marketers targeting by likes in their ad campaigns as the like feature is seen in more online activities. Many marketers have already seen success by targeting their campaigns accordingly.

For more information on social marketing trends and news, please contact us at StreamCompanies.com

The Difference Between Mobile and Tablet Advertising

February 21, 2011 // By: Stream Companies

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Google Becomes More Social

February 17, 2011 // By: Stream Companies

Google search integrates elements from Twitter, Flickr, and Quora

Trends in Women's Online Video Consumption

November 30, 2010 // By: Stream Companies

An increasing number of individuals in the US are viewing online video content, many of whom are women from the ages of 25-44.