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The Daily Stream

Advertising News for the New Media

Will Display Ads Take Over Search?

February 12, 2016 // By: Dan Gaughan

You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead.

How to Improve Your Online Display Ads

December 26, 2015 // By: Tina DiSerafino

While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and buy what they’re selling?

How Local Businesses Can Use Google's 'Nearby' Product Listing Ads to Target Potential Customers

September 18, 2014 // By: Michelle Kelly

5 Reasons Your Vehicle Details Pages Are Failing to Convert

March 26, 2014 // By: Stream Companies

Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!

November 13, 2013 // By: Sarah D'Andrea

One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns.

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

What You Need To Know About Choosing Your PPC Budgets

July 25, 2013 // By: Stream Companies

One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?”

How The Google Carousel Changes The Look Of Local Search

June 25, 2013 // By: Bill Parlaman

Google has just launched a new look to their local search pages for desktop users called "Google Carousel."

Google Universal Analytics Vs. Google Classic Analytics

June 19, 2013 // By: Stream Companies

Ever wonder what people do on your website?

Google Analytics allows you to understand what your customers are doing on your website.

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies

PPC.