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The Daily Stream

Advertising News for the New Media

Powerful Ways to Grow Your Email List

December 19, 2016 // By: Ashley Clark

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder.

It’s Time to Update Your Automated Emails to Help You Sell More Cars

August 5, 2016 // By: Christopher Wirth

It’s a painful truth: Most automated emails from car dealerships s----. They’re impersonal, interruptive, and usually talk more about the dealership than attempting to solve the customer’s actual problems. In fact, they hardly provide enough educational information for any would-be car buyer to make a well informed decision; except for maybe the decision to hit “unsubscribe.”

Email Marketing Mistakes You Should Avoid

June 25, 2016 // By: Jennica Torio

Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success.

Increase Your Sales with Lead Nurturing

December 22, 2015 // By: Daniel Woods

Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and brochures all play a major role in bringing customers to your business. The popularity of the internet has created new opportunities to market your business as well as marketing saturation.

5 Email Subject Lines That Killed the Sale

December 7, 2015 // By: Jenny Prikockis

Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the chaos and getting your recipient to (intentionally!) click and carry through.

Instant Re-Play: 5 Ways to Re-use Your Existing Video Content

April 17, 2013 // By: Dave Mazzoni

So, you’ve got some good video content that maybe ran through its broadcast lifecycle or has been gathering dust in a remote corner of your website. Time to take it out, give it a spit shine, and re-purpose it.

5 Resources To Spark Inspiration For Your Next Email Design

March 29, 2013 // By: Laura Manley

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
-Steve Jobs

4 Easy Steps to Make Your Email Marketing Effective

January 9, 2013 // By: Stream Companies

There’s been a lot of talk about social media marketing and what it can do for your business. While there’s no ignoring the impact of social media on the marketplace, we can’t forget to consider one incredibly powerful medium: e-mails.

A Picture's Worth 1000 Words...If It's Downloaded

June 20, 2012 // By: Stream Companies

We’ve all seen it before – many times when we receive an e-mail blast or newsletter, our e-mail provider prompts us to download images within the e-mail. Often times, e-mails are a mix of images and text. We’re still able to read most of the content of the e-mail without even downloading those images. Many e-mails, however, are all images and the text is a part of the images.

The Revolution Already Happened: Mobile HTML E-Mail Design

May 17, 2012 // By: m_may

The number of mobile smartphone users is growing rapidly; in fact, 46% of US mobile consumers own smartphones. With such a rise in the use of smartphones comes an increase in the number of e-mail users accessing their email via their mobile devices. What was once mainly a business practice by few is now common practice by many. This has now been happening for years, but e-mail marketing campaigns have been slow to understand and embrace designing for mobile.