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The Daily Stream

Advertising News for the New Media

Integrated Marketing Approach; Why Your Business Needs One

July 27, 2017 // By: Amanda Nickels

It’s never been more critical to maximize your investment in a marketing agency for your business. More specifically, a marketing agency that adopts a fully-integrated approach.

Integrated advertising is a combination of many media resources (tv, radio, print, search, social, mobile, etc.). Leveraging these tools to create a more memorable and complete experience for your consumer requires an approach that applies all of these factors, not just one channel.