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The Daily Stream

Advertising News for the New Media

Facebook Advertising for Automotive Service

September 28, 2017 // By: Kasey Cooper

You know the saying, "quality over quantity"? It's better to have a few good friends than a lot of fake ones. The same goes for likes. It's one thing to have a lot of likes on your Facebook page but it's another to have the RIGHT likes.

With Facebook advertising, it's easy to find the right audience and reach those who matter most to your business. In fact, using Facebook to market your automotive service department can be quite effective if you take the proper steps.

But before we get into that, let's take a step back and answer a couple questions. 

What is Facebook Advertising?  

August 31, 2017 // By: Michelle Stabler

Facebook ads are paid messages/content from businesses that reach the people who matter most to them. Most people want to achieve specific results with their advertising, like getting more page likes, sending more people to their website or increasing visits to their local business. Facebook provides an easy way to create your ad, set your own budget and choose your own targeting, so your ad is seen by the right demographic for your business.

The Puzzle of Integrated Marketing and How to Solve It

August 24, 2017 // By: Krista Meiers

Ever have those morning where you are running around and can't find what you need? You find your phone, but realize you don’t have your car keys? You find your car keys then where did you put your phone? When all the pieces are scattered how are you supposed to get anywhere on time? This small philosophy can be applied on a larger scale to a business’s marketing strategy. Without all the pieces, customers are just running around looking at small pieces of a much larger picture and never showing up on time – at your door!

You are promoting your business through all these different channels; your website, social media, direct mail, emails, radio, and TV, but for some reason the dial just isn’t moving. You're not getting the results you need to grow your business. Each channel of marketing, like the ones listed above, are just little pieces that need to be working together to lead the customer to your business. Back to the phone and car keys example, if your phone and cars keys were in eye sight of each other, you would have had both and been on your way faster. The same is true for your marketing strategy. When your strategy is aligned you can drive leads and close deals faster.

Let’s look at an example of bringing all the little pieces together through one of the largest Honda Dealerships, Norm Reeves Honda Superstore in Cerritos, CA.

Why Digital Advertising is a “Must-Have” for Your Business

August 10, 2017 // By: Tina DiSerafino

Times have changed and so has the way your potential customers process information. Our world has never seen so many innovative technologies such as Facebook and the creation of them only continues to grow. Because of this, Digital Advertising should be considered a priority to have for your business to drive sales and ROI. Let’s explore 3 areas of Digital Advertising that touch on all aspects of a buyer’s journey:

Collecting Leads on Facebook

September 29, 2016 // By: Kasey Cooper

With so many different social media platforms, it could be difficult deciding which ones are best for your business. However, with an average of 1.13 billion daily active users, there is one platform that is a must. What platform is that you ask? None other than Facebook.

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

February 24, 2016 // By: Jacquelyn German

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?

How Facebook’s Beacon Helps Businesses Reach Local Customers

June 11, 2015 // By: Julia Giacoboni

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker

Social News: Facebook Slows Down Organic Reach for Brand Pages

February 2, 2015 // By: Michelle McGowan

Facebook Puts an End to Like-Gating. What this Update Means for Your Business.

September 2, 2014 // By: Michelle McGowan