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The Daily Stream

Advertising News for the New Media

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

How Local Businesses Can Use Google's 'Nearby' Product Listing Ads to Target Potential Customers

September 18, 2014 // By: Michelle Kelly

How Smart Business Owners Are Using Analytics To Cater To Customers' Interests

August 1, 2014 // By: Stream Companies

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies

6 Tips to Auditing Your Business's PPC Campaigns

July 7, 2014 // By: Stream Companies

Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

June 26, 2014 // By: Stream Companies

The 4 Most Effective White Hat Link Building Strategies For Every Business

June 16, 2014 // By: Stream Companies

How SEO & Google Analytics Can Help You Make Smarter Business Decisions

June 9, 2014 // By: Stream Companies

The Big Brand’s Guide to Locally Targeted PPC Campaigns

April 22, 2014 // By: Stream Companies

Uncomplicating the Complicated: Google+ for Multi-Location Businesses

April 16, 2014 // By: Stream Companies