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The Daily Stream

Advertising News for the New Media

How Google’s Text Ad Changes Will Affect Your Business

February 24, 2016 // By: Jennica Torio

Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried about what this means for their marketing efforts.

Maximizing Your AdWords Video Advertising Campaign

July 23, 2014 // By: Stream Companies

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

March 20, 2014 // By: Stream Companies

If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone.  It has created a world in which we no longer race to the computer, but just whip out our phone.  This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.

How Businesses Use Google AdWords Review Extensions To Attract Qualified Prospects

January 27, 2014 // By: Stream Companies

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

December 20, 2013 // By: Stream Companies

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has become increasingly important as the ability to track and measure your marketing now provides owners with more insight into one of the most important metrics: ROI.

PPC Keyword Logic: Back To Basics

November 20, 2013 // By: Stream Companies

One of the most basic aspects of any online marketing effort - whether SEO, paid search, or social media - is the use and implementation of targeted keywords. On many occasions however, we tend to think of keywords incorrectly. One of the most common errors in keyword logic made by marketers new to paid search, is underestimating the usefulness in seemingly redundant keywords. 

How To Use Ad Extensions To Improve Your Ad Rank

November 18, 2013 // By: Stream Companies

To further improve their ad opportunities, and provide customers with more useful search results, Google recently added a new metric to AdWords, called Ad Rank: a calculation based on the combination of Quality Score and the amount you bid on a given keyword.

Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!

November 13, 2013 // By: Sarah D'Andrea

One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns.

Google Trends: How New Business Owners Can Utilize Google Trends

April 15, 2013 // By: Stream Companies

No matter what business you are in, utilizing both internal and external historical data and sales trends can uncover a wealth of knowledge about your industry, seasonality, & customers.

5 Tips to Make Your PPC Account Management, "As Easy As Pie!"

February 21, 2013 // By: Stream Companies

PPC is simple, right?