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The Daily Stream

Advertising News for the New Media

Google’s Possum Algorithm

November 3, 2016 // By: Keisha James

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why?

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

April 16, 2015 // By: Stream Companies

Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):