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The Daily Stream

Advertising News for the New Media

Your Site Has Been Hacked, Now What?

March 23, 2016 // By: Erik Krass

Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase in hacked site reconsideration requests. With these increased numbers, it’s important to be prepared in case your site gets hacked. So if you happen to Google your businesses and see a hacked notice, don’t panic. Follow these steps below.

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.

How Smart Business Owners Are Using Analytics To Cater To Customers' Interests

August 1, 2014 // By: Stream Companies

How SEO & Google Analytics Can Help You Make Smarter Business Decisions

June 9, 2014 // By: Stream Companies

Is It Really Working? The Most Important Metrics to Measure your SEO Efforts

March 14, 2014 // By: Stream Companies

Using Google Analytics To Understand Your Digital Customers

January 20, 2014 // By: Stream Companies

As a business owner who relies on their website to market or sell their products, it’s very important to track and understand how prospects and customers are engaging and interacting with your website; particularly, the path they take to reach a specific goal – such as filling out a contact us form, downloading a whitepaper or eBook, purchasing a product etc.

The 6.5 Secrets To Getting Started With Mobile SEO

January 8, 2014 // By: Stream Companies

It’s a brand new year, which means a chance to start fresh with your digital marketing campaign. We’ve seen a lot of changes in 2013, and if you’re looking to shift your focus, it’s time to zero in on mobile SEO.

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

December 20, 2013 // By: Stream Companies

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has become increasingly important as the ability to track and measure your marketing now provides owners with more insight into one of the most important metrics: ROI.

UPDATED: How To Make HubSpot And Google Analytics All-Time BFFs

December 9, 2013 // By: Stream Companies

Everyone knows what a playdate is: it’s an arranged friendship that always had you awkwardly sipping a juice box, sitting with a kid you never would have been friends with otherwise, and counting the seconds until it was over. But the dirty little secret about those dreaded playdates was that they were likely more for your parents than for you; a chance to occupy you for a while so your parents could have some fun.

How To Create Effective Digital Marketing Campaigns For Your Non-English Speaking Customers

November 26, 2013 // By: Stream Companies

Is Your Business Speaking Your Customer’s Language?

Depending on who your target audience is, if you’re not speaking their language, you’re missing out on a huge portion of potential business.

With the continued growth of the internet and the demand for products in and outside of the United States, there is a huge opportunity in the digital space to target different non-English speaking audiences.

A big factor in this trend, and developing opportunity, is the use of smart phones and tablets to purchase and browse the web at lightening speeds.

Is your business prepared within the digital space to successfully target a customer base that speaks a different language?