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The Daily Stream

Advertising News for the New Media

3 Essential Elements Your Company Should Consider: Brands, Logos & Identity

July 31, 2013 // By: Brittanie Starr

Brand and identity are commonly used interchangeably to describe a company or business. Likewise, identity and logo are often thought to be the same. In reality, a logo is only one component of identity, and identity refers to the overall look and feel of a brand.