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The Daily Stream

Advertising News for the New Media

How to Use Content Marketing to Retain Your Customers

August 7, 2016 // By: Meghan Garrity

Bringing in new car shoppers is key to the survival of any dealership. However, it costs businesses six to seven times more to attract a customer than it does to retain one, according to the White House Office of Consumer Affairs. That means you need to keep your current customer base engaged if you want your dealership to thrive.

Why Stories are Critical to Inbound Marketing Success

May 30, 2016 // By: Jennica Torio

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this post. That’s when it hit me. All I need to do is tell a story.

Could Your Inbound Marketing Be Doing More? Check Your Current Strategy at the Door

May 24, 2016 // By: Jenny Prikockis

Inbound marketing revolves around relevancy. In the words of HubSpot, the inbound methodology’s primary goal is to “create and deliver content that will appeal to precisely the right people, in the right places, at just the right times.” That’s a lot of rights to, well, get right.

Inbound Marketing 101

May 10, 2016 // By: Stream Companies

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision.

3 Tips for Using Inbound Marketing in Healthcare

April 15, 2016 // By: Meghan Garrity

Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility and draw a larger web audience, but it also establishes a long-term, trusting relationship with your prospective buyers, increasing your leads and eventually turning them into customers.

The Best Ways to Integrate Inbound Marketing into Healthcare

March 17, 2016 // By: Stream Companies

What's the first thing someone does when dealing with a medical symptom that they’re not sure about? They take to the internet. Wouldn't it be great if they came to your site to find the answers to their questions?

Why You Won’t Recognize SEO in Years to Come

March 13, 2016 // By: Tina DiSerafino

If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another five years? We can’t exactly answer that question, but what we do know is that it won’t look like it does at this moment.

Best Practices When Creating Display Ads

March 11, 2016 // By: Jason Schell

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers in a more visually appealing format.

Why You Should Combine Your PPC and Inbound Marketing Strategies

February 26, 2016 // By: Stream Companies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

November 10, 2015 // By: Stream Companies

Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?