Ever have those morning where you are running around and can't find what you need? You find your phone, but realize you don’t have your car keys? You find your car keys then where did you put your phone? When all the pieces are scattered how are you supposed to get anywhere on time? This small philosophy can be applied on a larger scale to a business’s marketing strategy. Without all the pieces, customers are just running around looking at small pieces of a much larger picture and never showing up on time – at your door!
You are promoting your business through all these different channels; your website, social media, direct mail, emails, radio, and TV, but for some reason the dial just isn’t moving. You're not getting the results you need to grow your business. Each channel of marketing, like the ones listed above, are just little pieces that need to be working together to lead the customer to your business. Back to the phone and car keys example, if your phone and cars keys were in eye sight of each other, you would have had both and been on your way faster. The same is true for your marketing strategy. When your strategy is aligned you can drive leads and close deals faster.
Let’s look at an example of bringing all the little pieces together through one of the largest Honda Dealerships, Norm Reeves Honda Superstore in Cerritos, CA.