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The Daily Stream

Advertising News for the New Media

How to Apply Integrated Marketing to Your Marketing Strategy

June 27, 2016 // By: Christina Davidson

Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on the right medium at the right time while still providing a consistent message and experience to your consumer?