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The Daily Stream

Advertising News for the New Media

If you think CPC is over rated...

November 20, 2009 // By: j_brennan

Then you need to see this...

 

I guess you do tweet

October 22, 2009 // By: j_brennan
The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 

Ad Spending on Social Media Doubles

October 1, 2009 // By: j_brennan

Following eyeballs

The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Online Ad Spends Grow

September 30, 2009 // By: j_brennan

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Is Social Media a Fad?

August 26, 2009 // By: j_brennan

Weekly Ranker 7/20/09 - 7/26/09

July 28, 2009 // By: j_brennan

 

Weekly Ranker 7/13/09 to 7/19/09

July 24, 2009 // By: j_brennan
Station Title Date Day Air Time (r) RTG SHR #TC Rank
ESPN HOME RUN DERBY 07/13/2009 Mon 8:15 p - 11:15 p 14.5 23 1 1
ZCSN PHILLIES BSBL 07/16/2009 Thu 7:00 p - 9:45 p 11.0 18 1 2
ESPN HOME RUN DERBY 07/13/2009 Mon 8:00 p - 8:15 p 10.6 18 1 3
ZCSN PHILLIES BSBL 07/17/2009 Fri 10:00 p - 12:45 a 8.8 18 1 4
ZCSN PHILLIES BSBL 07/17/2009 Fri 7:00 p - 8:45 p 7.9 15 1 5
ZCSN PHILLIE PST-LV 07/16/2009 Thu 9:45 p - 10:00 p 6.8 10 1 6
ZCSN PHLS CLBH R WD 07/17/2009 Fri 8:45 p - 9:15 p 5.2 9 1 7
USA ROYAL PAINS 07/16/2009 Thu 10:00 p - 11:00 p 4.9 8 1 8
ESPN MAJOR LEAGUE B 07/13/2009 Mon 11:15 p - 12:15 a 4.4 10 1 9
USA NCIS 07/15/2009 Wed 9:00 p - 10:00 p 4.2 7 1 10
USA NCIS 07/15/2009 Wed 8:00 p - 9:00 p 4.1 8 1 11
ZCSN PHILLIE-LV WD 07/17/2009 Fri 9:45 p - 10:00 p 4.0 7 1 12
USA NCIS 07/16/2009 Thu 7:00 p - 8:00 p 4.0 7 1 12
TNT DARK BLUE 07/15/2009 Wed 10:00 p - 11:00 p 4.0 7 1 12
USA NCIS 07/13/2009 Mon 8:00 p - 9:00 p 4.0 6 1 12
TNT CLOSER, THE 07/13/2009 Mon 9:00 p - 10:00 p 4.0 6 1 12
USA LAW & ORDER: C 07/19/2009 Sun 9:00 p - 10:00 p 3.9 6 1 17
USA LAW & ORDER: S 07/19/2009 Sun 8:00 p - 9:00 p 3.7 6 1 18
NAN SPONGEBOB 07/19/2009 Sun 9:00 p - 10:00 p 3.7 6 2 18
USA WWE ENTERTAINM 07/13/2009 Mon 10:00 p - 11:15 p 3.6 6 1 20
USA NCIS 07/17/2009 Fri 6:00 p - 7:00 p 3.5 7 1 21
USA BURN NOTICE 07/16/2009 Thu 9:00 p - 10:00 p 3.5 5 1 21
USA IN PLAIN SIGHT 07/19/2009 Sun 10:00 p - 11:00 p 3.3 5 1 23
USA NCIS 07/16/2009 Thu 8:00 p - 9:00 p 3.2 5 1 24
ZCSN BSBL GLDN WD 07/17/2009 Fri 9:15 p - 9:45 p 3.2 5 1 24
NICK ICARLY 07/16/2009 Thu 6:30 p - 7:00 p 3.2 6 1 24
USA WWE ENTERTAINM 07/13/2009 Mon 9:00 p - 10:00 p 3.2 5 1 24
USA LAW & ORDER: S 07/19/2009 Sun 5:00 p - 6:00 p 3.2 8 1 24
ZCSN PHILLIE PST-LV 07/17/2009 Fri 12:45 a - 1:00 a 3.1 9 1 29
ZCSN SPORTSNT PRIME 07/16/2009 Thu 10:00 p - 11:00 p 3.0 5 1 30
TNT LEVERAGE 07/15/2009 Wed 9:00 p - 10:00 p 3.0 5 1 30

Note: Ranker displays statistics for PH Live Households (HH)

Weekly Ranker 6/29/09 - 7/05/09

July 7, 2009 // By: j_brennan
Station Title Date Day Air Time (r) RTG SHR #TC Rank
ZCSN PHILLIES BSBL 06/30/2009 Tue 7:00 p - 10:30 p 9.4 15 1 1
ZCSN PHILLIES BSBL 07/03/2009 Fri 7:00 p - 10:00 p 8.4 17 1 2
ZCSN PHILLIES BSBL 07/02/2009 Thu 7:00 p - 10:30 p 7.6 14 1 3
ZCSN PHILLIES BSBL 07/01/2009 Wed 7:00 p - 9:45 p 5.8 10 1 4
TNT CLOSER, THE 06/29/2009 Mon 9:00 p - 10:00 p 3.9 6 1 5
DISC DEADLIEST CATC 06/30/2009 Tue 9:00 p - 10:00 p 3.8 6 1 6
USA WWE ENTERTAINM 06/29/2009 Mon 10:00 p - 11:15 p 3.5 6 1 7
USA WWE ENTERTAINM 06/29/2009 Mon 9:00 p - 10:00 p 3.5 6 1 7
USA NCIS 06/29/2009 Mon 8:00 p - 9:00 p 3.4 6 1 9
NICK ICARLY 06/30/2009 Tue 7:00 p - 7:30 p 3.1 6 1 10
NICK SPONGEBOB 07/05/2009 Sun 9:00 a - 9:30 a 3.1 9 1 10
NICK ICARLY 06/30/2009 Tue 11:00 a - 11:30 a 3.1 10 1 10
BET TINY & TOYA 06/30/2009 Tue 10:00 p - 10:30 p 3.0 4 1 13
USA NCIS 06/29/2009 Mon 7:00 p - 8:00 p 2.8 5 1 14
USA NCIS 06/30/2009 Tue 6:00 p - 7:00 p 2.8 5 1 14
USA NCIS 06/29/2009 Mon 6:00 p - 7:00 p 2.8 6 1 14
TNT RAISING THE BA 06/29/2009 Mon 10:00 p - 11:00 p 2.7 4 1 17
DISC AFTER THE CATC 06/30/2009 Tue 10:00 p - 11:00 p 2.6 4 1 18
NICK SPONGEBOB 07/01/2009 Wed 8:30 p - 9:00 p 2.6 4 1 18
TBSC MEET THE BROWN 07/01/2009 Wed 10:00 p - 10:30 p 2.6 4 1 18
USA NCIS 06/30/2009 Tue 7:00 p - 8:00 p 2.6 5 1 18
USA NCIS 06/29/2009 Mon 5:00 p - 6:00 p 2.6 6 1 18
NAN NANNY 07/02/2009 Thu 11:00 p - 11:30 p 2.6 5 1 18
NICK SPONGEBOB 06/30/2009 Tue 10:30 a - 11:00 a 2.5 8 1 24
USA LAW & ORDER: S 07/04/2009 Sat 12:00 a - 1:00 a 2.5 7 1 24
NICK SPONGEBOB 07/05/2009 Sun 9:30 a - 10:00 a 2.5 7 1 24
NICK SPONGEBOB 07/05/2009 Sun 11:30 a - 12:00 p 2.5 7 1 24
CNN ANDERSON COOPE 06/29/2009 Mon 10:00 p - 11:00 p 2.4 4 1 28
USA ROYAL PAINS 07/02/2009 Thu 10:00 p - 11:30 p 2.4 4 1 28
HIST ICE ROAD TRUCK 07/05/2009 Sun 9:00 p - 10:00 p 2.4 4 1 28

Note: Ranker displays statistics for PH Live Households (HH)

Weekly Ranker 06/22/2009 to 06/28/2009

July 2, 2009 // By: j_brennan
Station Title Date Day Air Time (r) RTG SHR #TC Rank
TLC JON & KATE PLU 06/22/2009 Mon 9:00 p - 10:00 p 10.3 15 1 1
ZCSN PHILLIES BSBL 06/24/2009 Wed 7:00 p - 10:00 p 8.6 14 1 2
BET BET AWARDS SHO 06/28/2009 Sun 8:00 p - 11:45 p 8.5 14 1 3
ZCSN PHILLIES BSBL 06/23/2009 Tue 7:00 p - 10:00 p 7.5 13 1 4
ZCSN PHILLIES BSBL 06/25/2009 Thu 7:00 p - 10:45 p 7.0 12 1 5
ZCSN PHILLIES BSBL 06/26/2009 Fri 7:00 p - 10:15 p 5.3 10 1 6
CNN LARRY KING LIV 06/25/2009 Thu 9:00 p - 10:00 p 5.0 8 1 7
CNN CAMPBELL BROWN 06/25/2009 Thu 8:00 p - 9:00 p 4.9 9 1 8
USA ROYAL PAINS 06/25/2009 Thu 10:00 p - 11:00 p 4.9 8 1 8
ESPN MLB SUNDAY NIG 06/28/2009 Sun 8:00 p - 12:00 a 4.4 7 1 10
BRVO REAL HSWIVES O 06/23/2009 Tue 9:00 p - 10:00 p 4.4 7 1 10
CNN ANDERSON COOPE 06/25/2009 Thu 10:00 p - 11:00 p 4.4 7 1 10
USA NCIS 06/22/2009 Mon 8:00 p - 9:00 p 4.4 7 1 10
TNT CLOSER, THE 06/22/2009 Mon 9:00 p - 10:00 p 4.3 6 1 14
USA BURN NOTICE 06/25/2009 Thu 9:00 p - 10:00 p 4.2 6 1 15
USA WWE ENTERTAINM 06/22/2009 Mon 10:00 p - 11:15 p 4.0 7 1 16
TLC CAKE BOSS 06/22/2009 Mon 10:00 p - 11:00 p 3.8 6 2 17
USA WWE ENTERTAINM 06/22/2009 Mon 9:00 p - 10:00 p 3.8 6 1 17
CNN LOU DOBBS TONI 06/25/2009 Thu 7:00 p - 8:00 p 3.8 7 1 17
USA NCIS 06/24/2009 Wed 7:00 p - 8:00 p 3.7 7 1 20
BET BET AWARDS 09 06/28/2009 Sun 11:45 p - 12:45 a 3.7 10 1 20
FAM SECRET LIFE/AM 06/22/2009 Mon 8:00 p - 9:00 p 3.6 6 1 22
NICK SPONGEBOB 06/28/2009 Sun 9:30 a - 10:00 a 3.6 10 1 22
USA NCIS 06/22/2009 Mon 7:00 p - 8:00 p 3.6 7 1 22
TNT RAISING THE BA 06/22/2009 Mon 10:00 p - 11:00 p 3.6 6 1 22

Note: Ranker displays statistics for PH Live Households (HH)

The Dos and Don’ts of Attack Ads

June 24, 2009 // By: j_brennan

During tough times the gloves come off.  You start seeing more and more attack ads... ads in which one brand chooses to compare itself with a competitor in a way that could damage the integrity of either party.  The format is as old as advertising itself and can net you huge gains or huge lawyer fees.