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The Daily Stream

Advertising News for the New Media

Using Link Building to Sell More Cars

August 3, 2016 // By: Stream Companies

There’s a lot more to SEO than just great content. Sure, content is extremely important, but successful SEO is not a one ingredient recipe.

How to Develop an Effective Link Building Strategy

January 7, 2016 // By: Stream Companies

If you regularly read Stream Companies’ blog, you know by now that link building is one of the most important components of SEO. Google views backlinks as votes of confidence for your website, and the more high-quality links that point to your website, the better your site will rank in search results.

Link Building Outreach: Yay or Nay?

December 11, 2015 // By: Stream Companies

“If you build it, they will come.”

Tips for Maximizing Link Building Outreach

November 4, 2015 // By: Erik Krass

The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and will rank sites with high authority in top search results.

Local Link Building Strategies: Structured vs. Unstructured Links

October 11, 2015 // By: Erik Krass

Citations play a big role in the SEO world and ultimately increase a business’ digital presence. Here at Stream Companies, the digital PR coordinators take part in the development of client citations.

4 Reasons Every Local Business Should Invest in Link Building

May 12, 2015 // By: Stream Companies

Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too.

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

Surviving Link Building in 2014

October 7, 2014 // By: Tina DiSerafino

The 4 Most Effective White Hat Link Building Strategies For Every Business

June 16, 2014 // By: Stream Companies

What We Can Learn From Google’s Tanking (And Un-Tanking) of RapGenius.com

January 15, 2014 // By: Stream Companies

As anyone who has run afoul of Google in the past will tell you, it is no picnic. When SEO agency iAcquire was accused of buying links for client Dun & Bradstreet, Google de-indexed the site altogether. During the Panda and Penguin algorithm updates, small business owners and SEO professionals reported traffic drops of 40 to 90 percent.